VP Sales & Marketing - UK & Emerging Markets

About The Role

We are looking for a dynamic, commercially driven Vice President of Sales and Marketing to lead our activities across the UK and Emerging Markets. This is a high-impact, strategic leadership role, responsible for driving revenue, market share, and long-term business growth through well-executed, data-informed sales and marketing strategies.

You will shape and implement the commercial vision for the region, building alignment across cross-functional teams while navigating complexity and ambiguity. Reporting directly to the Chief Commercial Officer, this role is central to our global commercial success.

Key Responsibilities

• Set and execute the commercial vision for the UK and Emerging Markets, aligned with global strategy.
• Lead and develop in-market sales and marketing teams, with clear, transparent planning and delivery measured through OKRs.
• Drive performance across key metrics including passenger volumes, revenue, yield (intake and departure).
• Develop and manage sales and marketing strategies to meet growth targets and ensure optimal channel share.
• Own and manage regional P&L responsibilities, ensuring delivery within budget.
• Identify and act on new market segments, distribution opportunities, and external partnerships.
• Represent the brand externally as a senior leader in key industry events, negotiations, and stakeholder meetings.
• Maintain strong internal collaboration across functions to maximize the strategic impact.
• Foster a high-performance culture through coaching, leadership, and operational excellence.
• Proactively address market risks, trends, and opportunities with agility and strategic foresight.

Experience And Qualifications

• Educated to degree level or with equivalent demonstrable experience.
• 10+ years of progressive experience in sales and/or marketing roles, ideally within the travel, tourism, or hospitality sectors.
• Proven leadership at Director level or above, with a track record of leading multi-disciplinary teams.
• Strong background in sales strategy, account management, marketing effectiveness, and negotiation.
• Proven P&L responsibility and ability to manage complex budgets.
• Fluency in other European languages is beneficial but not essential.

Key Competencies & Attributes

• Strong business acumen and ability to operate at strategic and operational levels.
• Visionary leadership with the ability to articulate and cascade business strategy.
• Excellent communication and stakeholder management skills, including with C-level executives.
• Results-driven, with a high degree of autonomy and accountability.
• Skilled in data analysis and making insight-led commercial decisions.
• Deep understanding of relevant market dynamics, including travel regulations such as PTRs.
• Agile mindset with the ability to navigate and lead through change and uncertainty.
• Committed to developing and mentoring high-performing teams.

What We Offer

• A dynamic and inclusive work environment where your ideas are valued
• Opportunities for professional and personal development
• Staff rates on our ships for you and your family
• Hybrid working arrangements, minimum 2 days in the office to support work-life balance
• A competitive benefits package

Why Join Us?

This is an exceptional opportunity to take a lead role in shaping the future of a dynamic and growing international business. As part of our leadership team, you will have the autonomy, influence, and resources to make a lasting impact, both regionally and globally.