Strategic Marketing Manager

The Strategic Marketing Manager Plays A Dual Role In Driving Business Growth Through Identifying New B2b Opportunities In The Thai Solar & Ee Market While Leading All Aspects Of Strategic Marketing And Communication. This Role Combines Business Development Insight With Strong Marketing Acumen To Support Greenyellow’S Commercial Success And Enhance Its Market Presence.

Key Responsibilities:

1. Business Development (Solar Ppa And Ee)

• Identify And Develop New B2b Opportunities In Thailand’S Solar & Ee Market.

• Build And Maintain Relationships With Business Introducers And Partners; Drive Lead Generation Activities Including Cold Calling, Exhibitions, And Fairs.

• Qualify Leads And Identify Preliminary Opportunity Sizing And Customer Credit Check.

• Maintain Updated Records In Crm Systems To Ensure Sales Pipeline Visibility Until Leads Qualified.

• Stay Informed Of Market Trends And Competitor Activity To Support Strategic Decision-Making.

2. Strategic Marketing & Channel Development

• Develop And Implement Strategic Marketing Initiatives To Generate Quality Leads And Enhance Market Awareness.

• Cultivate Existing Sales Channels Through Loyalty And Engagement Programs For Introducers And Epc Partners.

• Identify And Develop New Sales Channels Such As Telesales Centers, Industrial Zones, Or Other Strategic Partners.

• Develop Strategies To Improve Seo/Sem And Online Visibility.

3. Market Analysis & Strategic Insight

• Conduct Regular Market And Competitor Analysis To Identify New Opportunities And Risks.

• Analyze Marketing And Sales Performance Metrics To Assess Roi And Optimize Campaigns.

• Recommend Improvements In Positioning, Value Proposition, And Channel Strategies Based On Market Insights.

4. Marketing Communications & Brand Management

• Lead And Manage All Marketing Communications, Branding, And Public Relations Efforts.

• Supervise And Work Closely With The External Agencies For Content Creation, Campaigns, And Brand Alignment.

• Develop And Implement Marketing Materials For Digital And Offline Use (E.G., Brochures, Ads, Newsletters, Presentations).

• Oversee Social Media Content, Web Content Updates, And Performance Analytics.

• Manage Internal And External Communications Including Csr Initiatives, Fairs, Conferences, And Exhibitions.

• Lead Corporate Events And Represent The Company At Industry Gatherings To Enhance Brand Positioning.