Content Marketing Manager

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 175 years. 

• If we do our job well, we genuinely add to the prosperity of our country and its people. 
• How will you make an impact

Our Platforms and Investments Marketing team drives growth for North and AMP’s investment solutions by delivering targeted marketing and adviser engagement for our B2B (Financial Adviser) audience. We’re responsible for strategy, campaigns, and initiatives that support commercial outcomes and deepen our adviser partnerships.

This role is responsible for the Platforms and Investments Marketing team’s content approach from strategy through to delivery and optimisation of content, including managing the North social media accounts, generating new ideas for growth and impact, and managing the content calendar and creating the articles pages on our websites. The role also works across all content including regular newsletters, GTM campaign work, product launches and brand campaigns, as well as AMP relevant content for our audiences, and ensuring our economists are leveraged in strategic ways to drive brand impact. 

With a view of all of the content we produce, this role is the team’s go-to when it comes to embedding key messages across multiple touch points and ensuring no content goes to waste e.g. what can’t be used to promote a product might be perfect for brand.​


What you will bring to the role

• Demonstrated experience in in content strategy, development and execution
• Strong copywriting skills
• Experience working on marketing campaigns that utilise content to drive traffic and achieve campaign goals
• Strong SEO experience and a keen interest in GEO and the impact it can bring to the marketing approach
• Experience managing social media accounts including content creation, posting, community management, data analysis and reporting
• Experience working in the Adobe marketing technology stack, predominantly CJA and AEM
• Broad technical understanding of the wealth industry, financial advice and retirement is a plus
• Understanding of digital marketing trends and emerging technologies and how to apply them
• Appropriate tertiary qualifications or preparedness to undergo studies in marketing or relevant commercial degree and/or experience

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers.

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.