Programmatic Campaign Manager - Nike account

About Nike

NIKE Inc. is the world's leading designer, marketer, NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. Kinesso partners with Initiative to create best in class solutions for Nike. Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

 

Key Responsibilities

Media Plan Implementation and Campaign Management

• Ensure all media plan requirements are correctly implemented in DSP consoles.
• Ability to plan and oversee the execution of campaigns to ensure the highest standards are in line with set objectives                                  
• Track, measure, and analyze early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
• Ongoing optimization of multi-channel campaigns to ensure client goals are met
• Liaise with the agency account leads and clients directly to discuss current campaign optimization plans and recommendations.
• Work with wider Campaign Management team to build strategic optimisation framework and testing framework to deliver outstanding results

Business and Team Development

• Full support of career progression of more junior team members supporting them in growth and development and training in role
• Monitor programmatic campaigns KPIs to foresee any potential up weights                               
• Propose to test new technologies, data, and betas to deliver innovations   
• Ability to effectively explain reason behind performance changes and recommend course of actions for key stakeholders
• Have an excellent understanding all elements of Kinesso/Mediabrands applications and product offerings

Key Requirements

• Experience with account management
• Solid understanding of digital advertising concepts and terms.
• Strong understanding of ad networks, exchanges and/or auction marketplaces.
• Prior experience with trafficking digital ad campaigns in an ad server or DSP.
• Ability to troubleshoot and familiarity with ad-server interface.
• Familiarity with creative testing, media formats and internet technologies.
• Excellent client service approach and ability to multitask with great attention to detail.
• Fundamental knowledge of ad targeting methodologies.
• Ability to work collaboratively as part of a cross-functional team.
• Any advertising agency, ad network or publisher experience preferred.

As part of the joining Kinesso, you’ll enjoy a range of benefits, such as:

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek)
• Hybrid and flexible working options to support a healthy work-life balance—and even work from abroad for up to 14 days per year
• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team
• An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role
• Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available
• Referral Bonus – bring someone you know to MediaBrands and enjoy a generous referral reward in return.
• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival
• Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility

About Mediabrands

IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives. 

In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen. 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.  

IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!