Global Marketing Manager, Large Format Print

Global Marketing Manager, Large Format Print

Description -

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.

Our Large Format Print Business is a worldwide leader in commercial and industrial printing solutions, driven by market-leading brands including DesignJet, Latex, and Pagewide XL. Our brands have been instrumental in driving the analog-to-digital transformation across multiple industries in commercial printing.

With an industry leading portfolio and organization, the marketing team is looking for an experienced marketer who has shown that they can drive development and execution of effective global marketing strategies and campaigns for the Large Format Print Business. In this role, you’ll be responsible for the global campaign strategy and creative for new product innovations within the large format print portfolio.  

The ideal candidate will have experience working cross-functionally with different teams to deliver successful marketing initiatives, while using insights and data in order to drive strategic and creative choices for the business.

If you are our Global Marketing Manager based in Barcelona, your responsibilities will include the following:

• Develop marketing strategies and communication assets to support new product innovation and global amplification, ensuring alignment with strategic business objectives
• Generate and analyze customer insights to inform marketing campaigns and messaging, and create differentiated value propositions for product launches globally
• Work with external creative agencies and internal content teams to develop marketing creative to drive product success in market
• Manage the operations for content & asset management platforms for the Large Format Print Marketing team globally
• Lead analysis of marketing impact & attribution for key product initiatives & owned platforms, driving strategic decisions with business stakeholders.

Education And Experience Required:

• Bachelor’s in business administration, marketing or related field preferred
• 3+ years marketing or brand management experience.
• Experience in creative development, product marketing, digital campaigns, and content marketing
• Experience in working with creative agencies, content production, digital marketing, and media agencies

Knowledge And Skills:

• Proven track record of strategic planning and consistently delivering results
• Growth mindset, able to think outside the box, innovate and differentiate
• Team player and collaborator: working with product teams, region and global teams
• Agility and ensuring timelines are met whether activation of campaigns, alignment calls with regional team etc.
• Excellent interpersonal skills; ability to build, manage and influence agencies/ virtual teams (e.g. agency partners, remote marketing teams, etc).
• Creative experience in developing compelling content which can emotionally connect with customers

What We Offer:

• Opportunity to work in an international organization with colleagues coming from all over the world. 
• Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn Learning. 
• An attractive benefits package: 
• Work life balance / flexible working hours.
• Women, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locally.  
• We also dedicate time and resources to contribute with our community through Corporate Volunteering activities, including our onsite HP Charity day.
• Do you like to give back to the community? Then join one of our many volunteering teams or be a part of the incredible HP charity day held on site annually.  
• Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activities.
• We have an onsite Doctor and medical team for our employees, including services such as: nutrition, physiotherapy, and general health.
• Printing Happy hour – from photographs to large posters. And Hands-on workshops to print with the latest technology – from wall covers to 3D printed models.
• Dedicated lactation room.
• Our Women Network organizes activities such as Networking, the promotion of STEM vocations, talks on, improving business acumen, work life balance and skills of the future, etc. 
• Health & Life insurance 
• Lunch at reduced prices at our canteen/ ticket restaurant vouchers 
• HP product discount 

Sales and Services Entity (ES11)

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement