Consultant, Customer Strategy

As a Customer Strategy Consultant, you will play a key role in advancing and executing Canadian Tire’s Customer-Centric Growth (CCG) strategy. Reporting to the Manager of Customer Strategy, you will help translate customer insights into strategic actions that drive engagement and loyalty, and embed a customer-centric approach across banners and categories. Additionally, you will contribute to developing banner-specific value strategies by defining each banner’s value proposition, value stack, and customer experience roadmap.

What you’ll do

• Evolve Customer Strategy: Integrate insights from demand mapping, segmentation, and competitive assessments to refine our customer strategy

• Collaborate Across Teams: Work closely with category and banner teams to align on strategic priorities using frameworks like Role & Intent and Demand Zones

• Translate Analytics: Convert customer analytics into actionable strategies for merchandising, marketing, and operations

• Maintain Frameworks: Refresh and maintain frameworks through KPI analysis and stakeholder engagement

• Develop Value Strategies: Help define and evolve each banner’s value strategy, including their value proposition, positioning as a one-stop shop for key customer occasions, and CX roadmap encompassing mass, personalized, and loyalty experiences

What you bring

• Minimum of 3 years of relevant experience in business, retail, or Consumer Packaged Goods; retail industry experience is an asset

• Significant experience in customer research, insights, or strategy is highly desirable

• University or College degree required; MBA is a significant asset

• A customer-first mindset with a proven ability to empathize with customers’ needs and wants

• Exceptional attention to detail and strong time management skills

• Ability to work effectively in ambiguous environments

• Proficiency in creating compelling presentations for senior leadership and cross-functional audiences

• Strong storytelling skills utilizing visual frameworks to communicate strategy, insights, and recommendations

About the Team

The Strategy Enablement team is pivotal in transforming Canadian Tire Corporation into a customer-centric organization. As custodians of the Customer-Centric Growth (CCG) strategy, we infuse customer insights and strategic objectives into every business facet—from planning and performance management to go-to-market execution.

Our Customer Strategy team leads the development and refinement of CTC’s enterprise-wide customer strategy. We collaborate across banners and functions to ensure customer needs, behaviors, and expectations are central to our operations. #LI-AG2

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.