Senior Brand Marketing Manager @MRPORTER

LuxExperience is the leading digital, multi-brand luxury group and the online shopping destination for luxury enthusiasts worldwide.

LuxExperience operates a portfolio of some of the most distinguished store brands in digital luxury and creates communities for luxury enthusiasts with unique digital and physical experiences. Mytheresa, NET-A-PORTER and MR PORTER offer highly curated edits of the most prestigious luxury brands across the world, featuring womenswear, menswear, kidswear, fine jewelry & watches, and lifestyle products.

Since launching in February 2011, MR PORTER has established itself as the world’s leading, award winning online destination for men’s style, with an unparalleled product offering from the best menswear and luxury brands, including categories that range from fine watches and lifestyle through to own labels Mr P. and Kingsman.

MR PORTER produces unmatched digital and printed content across its shoppable online magazine, The Journal, and its bi-monthly newspaper, The MR PORTER Post. In 2019, MR PORTER founded MR PORTER Health In Mind, a content and fundraising initiative in partnership with Movember, developed to raise awareness around men’s mental and physical health.

We offer express worldwide shipping to more than 180 countries, including same-day delivery to New York, London and Milan, while providing a seamless shopping experience across mobile, tablet and desktop, with easy returns and multi-lingual customer care and personal-shopping teams who are available 24/7, 365 days a year.

MR PORTER are now seeking a talented Senior Brand Marketing Manager to join the team. Some of the essentials for you to know are:

Location: Our offices in London Westfield (Shepherd's Bush) 

Reporting into: Customer Director

Working Model: Hybrid

Contract Type: Permanent

Role purpose:

Reporting into the Customer Director you will oversee the MR PORTER global brand marketing strategy and budgets with a focus on both cross-channel coordination to ensure that the macro global marketing strategy is aligned across all customer facing brand activities and driving market leading, innovative activations in the INTL and MENA region. 

 

Besides a competitive salary, we can offer you:

• Performance bonus schemes dependent on the type of role you are in

• A pension that both you and the company contribute too

• Staff discount along with exclusive staff sales

• Private healthcare for you and your family

• Flexible working

Here is a breakdown of what you’ll be doing: 

• Lead annual strategic marketing plan for MR PORTER in key markets from strategy to implementation, working closely with the Mr P SLT and regional teams. 

• Manage the Global Sales & Marketing budget for MR PORTER; leading annual planning, regional alignment, budget phasing, accounting for shifts in business needs and ultimately ensuring all activity across a multi-stakeholder group is planned within existing budget framework 

• Own and manage the MR PORTER Sales & Marketing calendar, orchestrating updates for all stakeholders and areas of the business 

• Lead the process for end-to-end project lifecycle, managing promotional programs, including MR PORTER seasonal and brand campaigns, commercial campaigns, exclusive collection launches and special projects, as well as brand marketing initiatives. 

• Lead and execute the creation of the annual campaigns calendar for MR PORTER – strategy & architecture – aligning brand marketing strategy (customer need-state, themes) top-line, Site Trading and regional marketing team (AM, APAC, ME, INTL) requirements.   

• Drive overall brand awareness and marketing KPIs for MR PORTER, with direct responsibility for the INTL and MENA regions  

• Lead Tier 1 brand marketing campaigns & events, ensuring orchestration between all relevant teams (e.g. PR, Creative, Brand Partnerships, PS) 

• Lead, manage and develop the Brand Marketing Execs, as they plan and execute global and local marketing campaigns on time, within budget and to a high standard, working closely with internal teams (e.g. PR, PS, Creative, Production, Customer Retention, Site Trading and buying) as well as with other external partners 

• Partner with PR and Personal Shopping Team to create bespoke activations and events for the INTL and MENA regions 

• Drive the annual brand media strategy with in-housed paid media teams and media agencies, ensuring strategy is driven within available budget, supporting key KPIs and ensuring implementation and monitoring of performance throughout 

• Lead high net-worth customer acquisition and incremental sales via strategic partnership at scale and customer retention initiatives for INTL and MENA 

• Collaborate with the commercial team to align marketing activities based on business requirements and targets 

• Proactively and cross-functionally work with regional and HQ teams to share best practices and efficiently use common resources 

• Identify market insights, competitive intelligence and business opportunities 

• Stay abreast of industry trends, new platforms, technologies, digital marketing trends and competitive insights to drive innovation in campaign ideation/roll-out and calendar planning 

• Support Customer Director with wider initiatives, including but not limited to; resource management, strategic documents and ad-hoc requests 

 

The type of person we are looking for: 

• Proven track record of successfully developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C context 

• Strong leadership and team management skills 

• Exceptional communication skills required to be dynamic and highly articulate to manage multiple stakeholders 

• Strong skill set in strategic development, budget management, conceptualising, idea creation and organisation 

• Must be able to lead meetings, conduct presentations, and persuasively discuss business issues  

• Ability to apply qualitative and quantitative analytical skills to create business justification 

• This person will be comfortable driving the strategic thinking, developing high level plans and having commercial drive whilst getting involved in more tactical day to day operations. 

• Must demonstrate corporate know-how in a fast-paced environment 

• Prior experience managing multiple agencies, partners and vendors 

• A passion for digital marketing and fashion e-commerce 

From the moment you join LuxExperience, we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

 

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Mid-Senior level

Workplace Type: Hybrid