Iberia Consumer Experience Lead

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

You manage the media agenda in a particular geography.

How you will contribute

You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Media, including media buying and analytics, experience ideally gained across the agency and industry
• Digital media ideally with exposure to eCommerce best practice
• Working with and influencing external partners, matrixed local, regional and global stakeholders
• Having a test-and-learn mentality, taking learning and scaling them broadly.
• Having a bias to action
• Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
• Communicating effectively, verbally and in writing

More about this role

What you need to know about this position:

The Iberia Customer Experience Lead position leads the development and implementation of consumer first communication strategies across paid, owned content and platforms in collaboration with local/global MDLZ teams and agency partners:

• Provide strategic thought leadership and deep technical expertise on how media fits within a connected marketing world to ensure that media plans of all brands and categories in Iberia are strategically aligned, in line with laws of growth planning and localized media guidelines definition & implementation.
• Exemplify Consumer Experience Design and Activation, bringing brand strategy and positioning to life throughout all communications planning including traditional, paid digital/social, owned, and earned channels.
• Drive understanding and usage of digital platforms within our marketing plans, acting as a recognized COE.
• Optimise costs efficiency while accelerating effectiveness (ROI) of media investments.
• Lead agencies to deliver industry-leading services, ensure relationships increases quality of deliverables and brand satisfaction.

Education / Certifications:

Requirements

• BA (Marketing or Business Administration) required; MBA preferred
• 7+ years’ experience of leading cross-media strategy, investment and implementation (client or agency)
• Experienced with agency engagement & management
• Deep understanding of consumer behaviors, data and media partner capabilities
• Digital experience (GenAI, Platform & eRetail excellence, digital CX Planning, Personalization
• Stakeholder Management : ability to influence teams and partners with indirect reporting lines

Competencies required

• Deep Media Planning & Investment Expertise
• Brand Strategy, Positioning & Equity Competency
• Digital Native
• Marketing Effectiveness & Efficiency
• Strong Team Leader, navigating across various levels within organization and partners

What extra ingredients you will bring:

KPIs

• Maximise ROI
• Push Digital Transformation of Media
• Create value through monitored media budget optimization
• Ensure top Media Agency Performance

Targets

• Increase the financial return of media investments (ROI) by implementing broad MMM learnings
• Advance paid, owned + earned media, build organizational competency
• Deliver superior media plans and cost savings in close collaboration with Media Procurement
• Ensure best in class agency services and increase eval. scores (>20 FTEs)

Stakeholders

Externals

• Manage and direct media agency partners providing BIC outsourced media services
• Interact with media vendors & JBP's, support negotiations and approve all deals.

Internal

• Key stakeholders: Iberia Marketing at all levels, Consumer Experience team NWE, MEU & Global, Media Procurement
• Additional stakeholders: Finance, Data COE, Insights and Analytics, MDS, Sales and eComm

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Temporary (Fixed Term)

Media

Marketing