eCommerce Coordinator, China - Fanatics Collectibles

Fanatics Collectibles is seeking a highly motivated and detail-oriented eCommerce Coordinator to support the growth and execution of our digital retail presence in China, beginning with TMall and expanding to additional platforms such as JD.com, Douyin, WeChat Mini Programs, and more. This role will be instrumental in supporting daily operations, content management, and promotional execution while ensuring optimal performance across all touchpoints.

The ideal candidate will have a strong understanding of the Chinese eCommerce ecosystem, experience in marketplace operations, and a passion for sports, collectibles, and licensed consumer products.

Key Responsibilities Platform Management

• Support day-to-day operations of the TMall flagship store, ensuring all product listings, assets, and content are accurate and up-to-date.
• Assist with onboarding and execution for additional platforms including JD, Douyin, WeChat, and others.
• Work closely with external platform account managers and internal cross-functional teams to align on promotional schedules, merchandising priorities, and campaign initiatives.
• Coordinate product uploads, translations, and content localization.
• Ensure consistent and engaging visual merchandising that aligns with global brand guidelines and local preferences.
• Monitor and update banners, product imagery, and landing pages in alignment with marketing campaigns and product drops.
• Track and report on weekly sales, traffic, conversion, and promotional effectiveness using platform dashboards and internal tools.
• Flag potential issues or opportunities based on data insights.
• Collaborate with Marketing and Supply Chain teams to support demand planning and inventory forecasting.
• Support the execution of platform-specific marketing initiatives including Mega Sales (e.g., 6.18, 11.11), influencer campaigns, and exclusive product launches.
• Coordinate campaign timelines, asset delivery, and post-campaign analysis.
• Partner with Customer Service and platform teams to ensure timely resolution of customer inquiries and complaints.
• Monitor customer reviews and feedback for insights into product and service improvements.
• Bachelor's degree in Business, Marketing, eCommerce, or related field.
• 1–3 years of experience in an eCommerce role, preferably within the Chinese digital ecosystem.
• Familiarity with platforms such as TMall, JD, Douyin, and WeChat.
• Strong organizational skills with attention to detail and accuracy.
• Analytical mindset and proficiency in Excel and data tools.
• Basic knowledge of Photoshop or content management platforms is a plus.
• Fluent in Mandarin Chinese (written and spoken); proficient in English is required for global coordination.
• Passion for sports, pop culture, or collectibles is a strong plus.

Content & Merchandising Sales & Performance Tracking Campaign Support Customer Experience Qualifications & Requirements

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.