Digital Marketing Specialist

This is a remote position.

Schedule: 

• Monday to Friday, 9:00 AM – 1:00 PM
  
• EST
  
  

Key Responsibilities:

• Own the client’s paid media strategy across Meta, Google Ads, and LinkedIn
  
• Plan and manage multi-channel campaigns (awareness, lead generation, retargeting)
  
• Oversee and grow our social media presence (LinkedIn, Instagram, TikTok)
  
• Set, track, and report on campaign KPIs and CAC
  
• Lead A/B testing, landing page optimization, and funnel tracking
  
• Collaborate with product, design, and leadership on messaging and tone
  
• Use data to shape campaign targeting, segmentation, and creative iterations
  

• 3–5+ years in digital marketing with proven results
  
• Strong knowledge of Google Ads, Meta Business Manager, LinkedIn Ads
  
• Proficiency in analytics tools (Google Analytics, GA4, Looker, Meta Business Manager)
  
• Experience with B2C and healthcare-adjacent campaigns
  
• Strong grasp of funnel metrics (CAC, ROAS, CTR, conversions)
  
• Excellent communication and collaboration skills
  
• Ability to work independently and manage multiple priorities in a fast-paced setting
  

Independent Contractor Perks

• Permanent work from home
  
• Immediate hiring