Regional Marketing Manager, Greater China

General information

Name Regional Marketing Specialist, Greater China Location 35F, Tower 2, The Gateway, Hong Kong Business unit MBU-Corporate Travel Working time Full-Time Type Marketing (Generic)

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

IntroductionTrip.Biz  is  the  leading  Travel  Management  Company  (TMC)  in  Asia,  specializing  in  enabling enterprise,  organizations  and  travel  partners  around  the region  to  make  informed  and  cost-effective bookings for corporate travel products and services, through aggregation of comprehensive  travel-related  information  and  resources,  and  an  advanced  transaction  and administrative platform consisting of mobile apps, Internet websites, and 24/7 customer service centers.
In this Role, you’ll get to

• Build a regional demand strategy across relevant channels to drive business objectives, in collaboration with functional stakeholders 
• Drive brand awareness and demand generation for the region, using a mix of different tactics and implementing scalable programs for predictable growth
• Develop integrated campaigns and localized content in partnership with global demand generation teams to deliver in-region results
• Manage budget to support brand and demand activities in the region, with a focus on ROI and desired outcomes
• Drive end-to-end full funnel conversion to enable business growth, including qualifying leads at the initial stages and leveraging local partners to accelerate growth

What you'll Need to Succeed

• 1-3 years of regional B2B marketing experience
• Strong track record for demand generation strategy and execution
• Highly developed communication skills to work with and maintain long-term relationships with internal teams, customers and prospects
• Ability to work independently and as part of a team

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions

• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact

• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.

• We encourage flexible work arrangement

• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com


Have a good trip, and see you soon!