Digital Marketing Specialist

This is a remote position.

Responsibilities:

• Execute comprehensive digital marketing strategies developed by external marketing consultants
  

• Manage and optimize SEM (Search Engine Marketing) campaigns across multiple platforms
  

• Develop and implement SEO strategies to improve organic search visibility
  

• Create and manage Google AdWords campaigns to drive qualified leads
  

• Plan and execute LinkedIn advertising campaigns targeting business decision-makers
  

• Write compelling website content and marketing materials
  

• Monitor and analyze campaign performance to ensure ROI objectives are met
  

• Collaborate with junior BDM to ensure smooth lead handoff and conversion processes
  

• Manage marketing spend and budget allocation across various digital channels
  

Requirements:

• Proven experience in digital marketing, specifically SEM, SEO, and paid advertising
  

• Strong background working with IT companies or technology service providers
  

• Demonstrated expertise in Google AdWords and LinkedIn advertising platforms
  

• Knowledge of Australian market, particularly Brisbane and Sydney business landscape
  

• Excellent English writing skills for content creation
  

• Experience with CRM systems and marketing automation tools
  

• Senior to mid-level experience preferred (not entry-level)
  

• Ability to deliver measurable results within 3-6 month timeframes
  

Scope:

• Full-time position: 40 hours per week Monday to Friday from 8 AM to 5 PM
  

• Initial 3-6 month project-based engagement with potential for permanent placement
  

• Remote work arrangement with potential for annual team visits
  

• Access to established marketing tools, CRM systems, and advertising budgets
  

• Collaboration with Australian-based junior BDM and external marketing strategy consultants
  

• Focus on lead generation for MSP services targeting Australian and international markets