Head, GTB - Digital Run MY

Key Responsibilities:

Platform Management & Operations

• Ensure timely commercialisation of OctoBiz MVP and deliver high availability, performance, and scalability of mobile, web, and API platforms across GCTB – OctoBiz, BizChannels and commercial banking digital platforms including OBCA and digital service via BCC/chatbots.
• Lead incident and problem management, root cause analysis, and continuous improvement of customer experience (CX), and NPS
• Collaborate with core product team and DCORO for ensuring regulatory compliance of all the digital platforms

User Growth & Commercialization

• Drive new customer acquisition through digital on boarding (e.g., OBCA) and other partnerships like TNGD, MesinKira etc.
• Lead cross-sell initiatives to existing customers via personalized journeys and data-driven insights using tools like AirShip, Adobe analytics.
• Develop and execute commercialization strategies for APIs and embedded finance use cases.

Digital Marketing & Acquisition

• Own digital marketing strategy across paid, owned, and earned media. Deliver consistent budgeted CPA and improved funnel conversion.
• Optimize campaigns for NTB (New-To-Bank) growth and product penetration, offer product bundles via single digital application process.
• Leverage analytics and automation to improve conversion and retention. Publish Platform KPIs daily/weekly dashboards for management reporting

Leadership & Stakeholder Management

• Build and lead a high-performing team across digital incidence management, transaction monitoring, digital operations, growth marketing, and platform support.
• Engage with senior stakeholders to align digital initiatives with business goals.
• Represent the digital run function in executive forums and governance committees like PSC, PWC and Regional TB MC