Social Media & Influencer Manager, IITTALA

Iittala is dedicated to inspiring better living. What began as a glass factory in a small village in Finland back in 1881, has grown into an internationally known design brand that continues to define the progressive Nordic way of life.  

OUR ROLE

VITA, a division of Fiskars Group, is the home of design-driven, heritage living brands. Now, we’re looking for a Social Media and Influencer Manager for IITTALA to bring our story to life online and strengthen our connection with communities around the world.

In this role, you will contribute to leading the development of IITTALA’s global social media platforms and influencer/ KOL marketing, including partnerships with regional teams and local integration across the Nordics, Benelux, the UK, Japan, and Korea.

Reporting to our Director of Marketing, IITTALA this hybrid role can be based at our offices in Helsinki, Copenhagen, or Stockholm.

WHAT YOU'LL DO

• Manage IITTALA’S social platforms (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest) with daily community engagement

• Develop and manage social media & influencer roadmap, ensuring that it is in line with the brand strategy and commercial calendar

• Own social media and influencer process as part of the integrated commercial & campaign planning

• Fluency in TikTok and the ability to create channel native content independently

• Responsible for selecting and approving influencer collaboration

• Drive content partnership, exploring and experimenting with new formats through such partnerships, stay ahead of trends in lifestyle social media, and influencer marketing, pushing IITTALA to the forefront of industry conversations

• Collaborate with cross-functional teams (marketing, product, events) to align SoMe and influencer efforts with broader brand initiatives, such as product launches, brand collaborations, and global and local events

• Track, analyze, and report on the performance of SoMe campaigns and influencer partnerships, using metrics to refine strategies and demonstrate ROI

• Spot cultural and brand-relevant opportunities to join or lead social conversations

• Collaborate with Customer Service and Product teams to address consumer queries and feedback

• Act as a proactive partner across the central marketing and marketing activation teams, contributing ideas and rolling up your sleeves to make them happen

WHO YOU ARE

• 3+ years of experience in the design industries, with experience in the home décor fashion and/or lifestyle sector considered a strong plus

• Deep, hands-on knowledge of lifestyle trends and key stakeholders, e.g., artists, designers, and creatives across disciplines

• Strong understanding of social media landscapes, tools, and metrics

• Passionate about innovating and creating new opportunities within the lifestyle industry and beyond

• High proficiency in publishing on social media channels in various formats

• Excellent (written and verbal) communication and negotiation skills with an entrepreneurial spirit

WHY IITTALA?

When you join IITTALA, you join a team with a strong heritage and a forward-looking spirit of innovation. We celebrate creativity, collaboration, and craftsmanship—whether in the products we make or the teams we build. If you’re passionate about social-first storytelling and want to play a key role in shaping how consumers experience IITTALA, we’d love to meet you.

We are reviewing applications as they come, so apply today and help us make daily life extraordinary!

For Iittala, life is about progress: seeking ways to inspire, innovate and take a stand for what matters. Come make progress with us.   

Read more: fiskarsgroup.com
Read more: iittala.com