Shopper Marketing Manager

Shopper Marketing Manager

📍 Location: Romania | 🕒 Full-time | 💼 Consumer Healthcare

At Opella, we believe health belongs in everyone’s hands.
We’re a global self-care challenger with one of the purest and largest portfolios in the Over-The-Counter (OTC) and Vitamins, Minerals & Supplements (VMS) market. With over 100 trusted brands and a team of 11,000 passionate people, we’re on a mission to make self-care simple and accessible for over half a billion consumers worldwide.

We’re proud to be B Corp certified in multiple markets, and we’re committed to healthier people and a healthier planet. Join us and be part of a purpose-led organization where your ideas, your voice, and your wellbeing matter.

Your Mission

As Shopper Marketing Manager, you’ll be at the heart of our retail strategy—driving shopper engagement, brand visibility, and commercial success across Romania. You’ll collaborate cross-functionally to bring our brands to life in-store and online, ensuring every consumer touchpoint is impactful and aligned with our values.

Key Responsibilities

• Develop and implement long-term shopper strategies aligned with brand goals and commercial priorities.
• Lead innovative in-store programs and off-shelf activations to drive awareness and conversion.
• Collaborate with Brand, Sales, Trade & Revenue, Legal, and Medical teams to deliver integrated campaigns.
• Manage the national retail marketing calendar and ensure seamless execution across channels.
• Use shopper analytics and market insights to inform strategy and optimize performance.
• Own the shopper marketing budget and ensure effective allocation across touchpoints.
• Report campaign results and insights to internal and external stakeholders, driving continuous improvement.

What You’Ll Bring

• University degree in Marketing, Business, or related field.
• 3+ years’ experience in shopper, trade, or customer marketing—ideally in Consumer Healthcare or FMCG.
• Proven track record of driving market share growth through strategic retail initiatives.
• Fluency in English and Romanian (written & spoken).
• Strong analytical skills and ability to turn data into actionable insights.
• Creative mindset with a passion for problem-solving and innovation.
• Collaborative spirit with the ability to influence and build relationships across teams.

What We Offer

• A diverse and inclusive international work environment where you can thrive.
• Flexible home office policy and a contract of employment.
• Attractive benefits package including company car and mental health support.
• Gender-neutral paid parental leave and volunteer days.
• Access to internal career development tools and global mobility opportunities.
• Ready to bring health into more hands?
• Apply now and help us shape the future of self-care.

🌐 Learn more about our mission at www.opella.com

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