Product Marketing Program Manager

About the job

We’re looking for a structured and proactive Product Marketing Program Manager to help us scale and streamline key product marketing initiatives across Flatpay’s growing markets.

In this role, you’ll act as the project-driving force within our product marketing team, working closely with the Product Marketing Director and cross-functional teams to turn strategic ideas into concrete, well-executed outcomes.

You’ll work side-by-side with our Product Marketing team, who together shape our customer communication and messaging. While they craft impactful journeys and build powerful flows, you’ll bring structure, prioritization, and execution power to ensure product marketing initiatives and lifecycle programs are launched and optimized efficiently.

This is a role for someone who thrives in the intersection of marketing, product, and operations - and who enjoys bringing clarity, momentum, and results to complex initiatives.

What you'll do

• Drive cross-functional product marketing projects- from new customer onboarding programs to lifecycle campaigns, feature rollouts, and more.
• Manageproject planning and execution- define scopes, set timelines, coordinate stakeholders, and ensure progress from idea to launch.
• Collaborate with the Content Specialists to build, optimize, and document Klaviyo flows, ensuring they align with business goals and regional needs.
• Work closely with Sales, Support, and Product to align go-to-market efforts and improve the full customer journey across markets.
• Monitor and report on performance- translate metrics and insights into recommendations for improvements.
• RunA/B tests and experiments to continuously improve campaign performance and customer engagement.
• Support the Product Marketing Director with structured reporting and visibility across workstreams and priorities.
• Help build scalable processes and knowledge sharing across teams and countries.

Who you are

You love structure, momentum, and clarity - and you know how to bring others with you. You’re equal parts project manager, operator, and marketer, with a bias for action and a strong sense of ownership.
We imagine you bring:

• Experience in project or program management within marketing, product marketing, or growth environments.
• A solid understanding of marketing automation platforms (Klaviyo or similar).
• Strong organizational skills – you plan ahead, set realistic timelines, and know how to unblock cross-functional teams.
• A data-informed mindset -you’re comfortable working with KPIs, dashboards, and performance metrics.
• A collaborative approach - you communicate clearly and enjoy working across functions and countries.
• Fluency in English and Danish

Why Flatpay?

Flatpay is growing fast across Europe, and product marketing is the glue between our product, sales, and customer experience. This role is key to making sure our efforts are structured, scalable, and successful across markets and channels.

You’ll be part of a small, dedicated team that values trust, ownership, and clear outcomes. And with your help, we’ll make sure great ideas don’t stay in Slack messages or slides - but become real experiences that drive growth and retention.

At Flatpay, we believe in work-life balance, creativity, and a culture that embraces innovation, where our ambitious colleagues can thrive. We have free slush-ice, an in-office gym, fully equipped gaming room and lots of other fun stuff at the office!

Flatpay is proud to be a company that values diversity. We secure an inclusive work environment for all our people and offer opportunities for professional growth and development.

If you’re ready to be a part of this exciting journey, we would love to hear from you today.