Marketing & Social media Specialist

Description

About Us:

Guideline Group (traded on the Tel Aviv Stock Exchange) is a leading, well-established company in Israel, providing cutting-edge technological solutions in FinTech, Invest Tech, Legal Tech, and Business Tech (BT).

We are seeking a creative, data-driven, and business-oriented Marketing & Social media Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:

• Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
• Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
• Manage the company’s social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
• Plan and execute ROI-focused marketing campaigns across leading digital platforms.
• Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
• Collaborate with internal departments to align marketing initiatives with strategic business objectives.

What We Offer:

• A dynamic, innovative work environment.
• A chance to collaborate with a professional team at the forefront of fintech.

Requirements

• Proven experience in marketing within the technology or finance sectors. A background in financial products is advantageous.
• Strong creative thinking with the ability to translate business strategies into engaging marketing content and campaigns.
• Hands-on experience in creating various content types, including digital writing, articles, social media posts, and video content.
• Comprehensive understanding of social media management, including Facebook groups and other engagement platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and present actionable insights.
• Solid understanding of business goals and the ability to align marketing activities accordingly.
• knowledge of AI tools and their application in marketing activities.