ASSOCIATE BRAND MANAGER

• Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture. 

• Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system). 

• Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products. 

• Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget. 

• Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.