UX Researcher-Global E-commerce

Team Introduction
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

Responsibilities
1. Conduct Brand Health Tracking (BHT) studies to evaluate user perception of the e-commerce business, as well as awareness and feedback on key strategies;
2. Identify how business initiatives, brand and product expression, and major promotional campaigns influence user perception and purchase behavior, and develop solutions that effectively enhance the shopping experience;
3. Flexibly apply quantitative and qualitative research methods based on business needs, balancing speed and depth to support business priorities;
4. Translate research into clear, actionable recommendations that shape business strategy;
5. Distinguish between generic user feedback and insights that drive long-term product value;
6. Communicate findings effectively across stakeholders at all levels with clarity and impact.