Digital Marketing Specialist

This is a remote position.

Schedule:

• 20 hours per week
  
• Flexible schedule within business hours (Monday to Friday 9am to 5pm CST)
  

Client Timezone: Central Time Zone (Houston, Texas)

Client Overview

Join a rapidly growing financial services firm that specializes in business acquisitions and investor relations. This dynamic company operates at the intersection of business buying and investment facilitation, creating exciting opportunities in the financial sector. The firm is experiencing rapid growth and scaling their operations, having just expanded their team. You’ll be working directly with leadership in a fast-paced environment where your contributions will have immediate and measurable impact on business growth. This is their first venture into outsourced marketing, presenting a unique opportunity to build their digital marketing function from the ground up.

Job Description

This is an exciting opportunity to drive comprehensive digital marketing initiatives for a growing financial firm that connects business sellers with investors. You’ll be responsible for developing and executing multi-channel marketing strategies to generate qualified leads on both sides of their marketplace. The role offers the chance to work across diverse marketing disciplines including paid advertising, social media outreach, email marketing, and content creation. As the company continues its rapid expansion, there will be opportunities for role specialization and increased responsibilities, making this an ideal position for a marketing professional looking to make a significant impact in the financial services sector.

Responsibilities

• Execute targeted LinkedIn outreach campaigns to connect with potential business sellers and investors
  
• Design, manage, and optimize paid advertising campaigns across multiple digital platforms
  
• Enhance and maintain CRM database through strategic data enrichment activities
  
• Develop and implement comprehensive email marketing campaigns for dual target audiences
  
• Create innovative strategies to generate qualified inbound traffic for both business sellers and potential investors
  
• Produce engaging newsletter content and manage distribution to build audience engagement
  
• Build and maintain a strong social media presence across relevant platforms
  
• Generate digital discovery opportunities through creative marketing channel development
  
• Collaborate directly with leadership team to develop and refine comprehensive marketing strategies
  
• Monitor campaign performance and provide actionable insights for continuous improvement
  

Requirements

• Proven expertise in digital marketing with specific experience in financial services sector
  
• Demonstrated success with LinkedIn outreach strategies and social media marketing
  
• Advanced skills in managing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
  
• Experience with CRM systems and data management/enrichment processes
  
• Strong background in email marketing campaign development and execution
  
• Portfolio showcasing successful marketing strategies and measurable results in financial services (MUST)
  
• Ability to work effectively within Central Time Zone business hours
  
• Experience creating compelling inbound marketing content and lead generation strategies
  
• Understanding of financial services marketing compliance requirements and best practices
  
• Excellent communication skills for direct collaboration with company leadership
  
• Self-motivated professional capable of building marketing processes from initial stages
  

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job