Marketing & CRM Manager

We are excited that you are thinking about taking the next steps of your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized nationally as a leader in the construction industry. We specialize in industrial, multi-unit residential, healthcare, office, retail, and restaurant construction. We're proud to be nationally recognized as one of the "Best and Brightest Companies to Work For."
The Marketing & CRM Manager will serve as Wolverine’s marketing technology and campaign execution lead. You’ll execute our CRM strategy, improve data quality, and launch targeted marketing campaigns that directly fuel pipeline growth. Partnering with business development and marketing leadership, you’ll ensure every campaign is measurable, scalable, and aligned with Wolverine’s priorities.

What You'Ll Do

• Audit and maintain Salesforce and related marketing data to ensure accuracy, adoption, and system discipline.
• Oversee lead management and ensure data is complete, properly tagged, and actionable.
• Build dashboards and reporting processes that show campaign ROI and pipeline influence.
• Plan and launch targeted outbound and nurture campaigns across sectors and audiences.
• Partner with BD and Marketing to deliver segmented outreach, event follow-up, and sales enablement programs.
• Contribute to messaging and campaign copy while leveraging creative support from internal and external partners.
• Partner with leadership to align marketing and CRM initiatives with strategic goals.
• Provide insights and recommendations from campaign performance and CRM data.
• Work cross-functionally with BD, sales, and marketing teammates to ensure campaigns convert leads into opportunities.

What We'Re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 5+ years of B2B marketing experience, ideally in construction, architecture, engineering, or manufacturing.
• Hands-on CRM and marketing automation experience (Salesforce, Pardot, HubSpot, or equivalent).
• Proven ability to execute campaigns that generate measurable growth.
• Strong analytical and copywriting skills.
• A collaborative team player who thrives working cross-functionally.

Join our collaborative work environment with opportunities for advancement, competitive wages, and great benefits including:~Company paid health insurance with Health Savings Account match~Dental, vision, life, and disability insurance~401(k) retirement plan with 50% employer match~Company holidays, parental leave, and paid time off~Profit-sharing and performance-based bonuses~Personal growth opportunities through training, education, and community involvement~Tuition Reimbursement

Wolverine Building Group is an equal opportunity employer. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability.