Advertising Operations / Strategic Planning Operations Planner - LINKSHARE JAPAN K.K.(Location:Sapporo)(A&M)

Job Description:

Business Overview

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.

Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.

Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview

This position belongs to the "Rakuten Marketing Japan Department / LinkShare Japan Business," which is a marketing specialized organization within the Ad & Media Company.
Under the slogan "Performance Based Marketing For All Channels," we tackle and resolve diverse business challenges faced by our clients by providing multifaceted solutions.
Founded on affiliate advertising, we are a leading company in the Performance Marketing domain. We partner with global AI companies and leverage Rakuten's marketing assets (Rakuten data, Rakuten media, etc.) to provide marketing support.
We directly engage with Rakuten Group, one of Japan's leading advertisers, and major EC and FinTech companies, taking charge of proposing and operating performance advertising that contributes to marketing ROI improvement and sales growth.

Position:

Why We Hire

The organization for this position is actively working to establish advertising-related businesses as the fourth pillar of the Rakuten Group, making it a highly-watched business within the group.

Position Details

• You will propose and execute optimal solutions for clients' marketing challenges, utilizing a rich array of products and cutting-edge technologies.
• Specific Job Responsibilities
• - Listen to clients' marketing challenges and devise strategies and tactics for their resolution.
• - Formulate concrete plans in collaboration with internal product/service divisions.
• - Execute the formulated plans, perform reporting, and implement PDCA for improvements.
• Services Handled by the Department
• - Various Rakuten marketing solutions
• - Four proprietary affiliate services
• LinkShare Affiliate, TG Affiliate, Rakuten Affiliate, REVO Influencer
• - Major advertising platforms (handled as an advertising agency)
• Data Utilization (Rakuten Data, Rakuten SQREEM)
• Search Ads (Google, Yahoo!, MSN etc.)
• SNS Ads (META, X, TikTok, Pinterest etc.)
• - Globally cutting-edge marketing solutions (handled through business partnerships with overseas partners):
• Conversion Rate Optimization (Evolv AI)
• Data Feed Optimization (Intelligent Reach)
• Opportunities for English Usage
• If you wish to utilize English in sales operations, we can discuss assigning you to tasks involving "handling overseas clients and global partners."

Work Environment

• Organizational Structure
• - The assigned department is an organization of approximately 200 people, with 50% consisting of sales professionals.
• Career Path Examples
• - 3rd year: Team Leader (team of 3-4 members)
• - 5th year: Group Manager (managing multiple teams, approximately 10 members)
• - Other: In addition to transfers within the department to product divisions, there are diverse options such as transfers to other Rakuten businesses, depending on your career plan.
• - The team is composed of approximately 25% new Rakuten graduates and 75% mid-career hires, indicating a diverse range of career backgrounds.
• - There are many success stories of individuals from non-industry backgrounds, with a strong focus on a "roughly 3-month training program" provided by the training team.

Mandatory Qualifications:

• At least 3 years of experience in corporate sales.
• *Individuals with no prior experience in the advertising/marketing industry are welcome.

Desired Qualifications:

• - Corporate sales experience in affiliate advertising (including influencer marketing), display advertising, or listing  advertising.
• - Corporate sales experience at a digital marketing company, internet advertising company, or other advertising-related company.
• - Foundational knowledge of digital marketing.
• - Experience in business process improvement using AI.

Other Information:

Additional information on Location

Sapporo Branch Office

Shinkin Chuo Kinko Building 7F, Kita 5-jō nishi 5-chome 2-5, Chuo-ku, Sapporo City, Hokkaido

Additional information on Secondment

The position is a permanent employee of Rakuten Group, Inc. The position will be with Rakuten Group, Inc. but will be transferred to LINKSHARE JAPAN K.K. after joining Rakuten Group, Inc. Salary, benefits, evaluation system, etc. are the same as Rakuten Group, Inc.

Additional information on English Qualification

• TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
• If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
• Rakuten Group, Inc. Homepage Link
• - Benefits:https://corp.rakuten.co.jp/careers/benefit/
• - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
• - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#business #marketing #PR #commerce #DigitalMarketing #LinkShare

Languages:

Japanese (Overall - 4 - Fluent)