Job Description

Senior Brand Manager - Canada Coffee at a glance
Location: Toronto, ON | Hybrid (3 days in-office)

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make. 

The Senior Brand Manager – Canada Coffee at a high-level will be responsible for delivering an annual and long-term brand strategy and financial operating plan specifically for Canada Coffee– informed by a deep understanding of the consumer, customer and category dynamics via the Brand Growth System framework, while leading a small team.

This position is best suited for someone who is strategic, entrepreneurial, operates independently, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward.

What's on the menu?

Bring strong business acumen and strategic thinking to our annual and long-term brand priorities and financial operating plan – informed by deep understanding of the consumer, our customers and category dynamics

Leverage consumption & business analytics (equity, share, volume) to inform action plans that drive key business targets including share and margin enhancement.

Lead cross-functional team that includes finance, sales, R&D, operations, shopper marketing / communications, and consumer insights across various commercial initiatives such as distribution expansion, capacity planning, pricing/promo plans, innovation, and marketing support plans

Lead renovation and/or innovation pipeline in service of the 3 year plan

Oversee tactical execution of marketing budget, demand forecasting, sales/category stories, and various commercialization efforts for portfolio

Coach, develop and motivate team of 1 direct report

Recipe for Success – apply now if this sounds like you!

6+ years’ experience in marketing for an established or startup CPG company

Bachelor’s degree in Marketing, Business or related field required, MBA preferred

Operates with a sense of urgency

Strategic leadership and drive for results

Advanced interpersonal and communication skills

Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development

Has entrepreneurial spirit and is comfortable navigating the unknown

Experience in cross-functional team management

Ability to handle simultaneous projects and deliver on timelines

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$120,100.00 - $150,100.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.