Communication Manager

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

My Career Development Portal: Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.

Job Summary

• Develop and implement a strategic communication plan aimed at strengthening Absa’s brand image and reputation across all stakeholder groups.
• Lead the creation, execution, and evaluation of high-quality communication Programms, ensuring timely delivery, budget adherence, and alignment with business objectives.

Job Description

•  Develop and maintain a comprehensive communication strategy aligned with the bank’s business goals.
•  Conduct communication audits and stakeholder analysis to identify gaps and opportunities.
• Lead planning for major initiatives such as rebranding, mergers, or product launches.
• Ensure alignment with regulatory and compliance requirements in all messaging
• Develop and manage an integrated communications plan that supports the business and aligns with Group strategic objectives and direction.
• Develop and manage internal communication strategies to ensure consistent messaging and alignment across the business.
• Develop and manage external communication strategies to ensure proactive exposure for the business and leadership thus helping to positively influence perceptions of stakeholders Absa.
•  Create engaging content for various channels, including press releases, articles, social media posts, and website content.
• Develop and maintain a crisis communication plan and protocols.
• Develop and manage stakeholder engagement strategies to build and maintain positive relationships with diverse stakeholder groups.
• Develop, implement and manage the public relations plan
•  Oversee the bank’s digital presence including website content, blogs, and social media

Preferred Education

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field.
• A Master’s degree (e.g., MBA or MA in Communications) is an added advantage.

Preferred Experience

• 10 years of experience in corporate communications, preferably within financial services or banking.

Knowledge and Skills

Knowledge

• Understanding how to align communication with business goals.
• Knowledge of how to build and maintain relationships with journalists and media outlets.
• Techniques for managing communication during reputational risks or emergencies.
• Strategies for engaging employees and promoting organizational culture.
• Familiarity with social media platforms, content strategy, and digital campaigns.
• Understanding how to communicate effectively with various internal and external stakeholders.

Skills

• Excellent Writing and Editing.
• Strategic Thinking.
• Leadership and Team Management.
• Presentation and Public Speaking.
• Analytical Skills.
• Project Management.

Education

Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)