Visual Designer

Core Responsibilities

1. Visual Design Creation

• Design static and animated graphics for digital platforms (LinkedIn, YouTube, Instagram, X, etc.)
  

• Create banners, infographics, posters, icon sets, digital brochures, and eBooks
  

• Build custom decks, whitepapers, and sales presentations aligned with brand standards
  

• Collaborate on website visuals, UI design components, and blog illustrations
  

• Craft highly engaging thumbnails, social post templates, and newsletter layouts
  

• Apply creative storytelling, typography, and layout theory to drive message clarity
  

2. Branding & Consistency

• Maintain and evolve visual brand identity including fonts, color schemes, iconography, and layout principles
  

• Design and update brand kits, style guides, and reusable templates
  

• Ensure all design assets meet accessibility standards (ADA compliant)
  

• Perform visual audits and improve consistency across platforms
  

3. Campaign Support

• Translate campaign briefs into high-converting creatives and landing page designs
  

• Design ad creatives for Google Ads, Meta, and LinkedIn campaigns
  

• Support lead-gen campaigns with downloadable assets (PDFs, cheat sheets, guides)
  

• Work on both organic and paid visual content, adapting creatives for split testing
  

4. Collaboration & Workflow

• Partner with content creators, marketers, and product teams to ideate visuals
  

• Participate in creative brainstorming and sprint planning sessions
  

• Maintain an organized repository of design files, assets, and version control
  

• Meet multiple deadlines across projects with flexibility and creative problem-solving
  

5. Research & Innovation

• Stay updated on current trends in branding, design tools, generative design, and UI/UX
  

• Test and recommend AI-assisted creative tools for speed and quality improvement
  

• Benchmark competitors’ visual strategy to suggest new formats and design types
  

• Identify process automation opportunities (e.g., templates, design macros, auto resizing)
  

Key Performance Indicators (KPIs)

• Engagement metrics on visuals (CTR, reach, shares, downloads)
  

• Brand guideline compliance and reduction in visual inconsistencies
  

• Timeliness and volume of creatives delivered against content calendar
  

• Internal team satisfaction and cross-functional feedback
  

• Contribution to improved campaign conversion rates (measured quarterly)
  

Requirements

• 2–4 years of professional experience in graphic design (freelance or full-time)
  

• Bachelor's degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, or a related field
  

• Strong portfolio demonstrating a wide range of digital and print designs
  

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
  

• Familiarity with Canva, Figma, and AI tools like Krea.ai, Leonardo.ai, Midjourney (preferred)
  

• Basic knowledge of motion graphics, and animation is a plus
  

• Ability to adapt design style based on context (corporate, modern, minimalist, etc.)
  

• Strong time management and organizational skills
  

• Excellent attention to detail, color, layout, and typography
  

Benefits

• Competitive salary based on experience and performance
  

• Annual bonus tied to performance indicators
  

• Flexible work environment with work-from-home flexibility
  

• Exposure to international design standards and branding practices
  

• Direct impact on marketing and product visibility
  

• Open to customized compensation mix: fixed + variable + long-term incentives