Specialist, Digital Marketing

Position Summary:

Under the general direction of the Manager, Digital Marketing, this position is responsible for developing and executing strategic initiatives across email, social media, website, and other targeted digital channels. The role supports social media content creation, manages online listings, and ensures a consistent brand presence & engagement. The Digital Marketing Specialist plays a key role in retaining and engaging Great Canadian Rewards members through data-driven strategies that enhance the user experience and align with corporate marketing objectives. Additionally, this role ensures adherence to the Company’s policies and procedures, motivates and leads by example and supports Great Canadian’s learning environment while establishing a safe and welcoming work environment for all team members, and the creation of a collaborative and inclusive work environment.

Key Accountabilities:

• Create, configure, test, deploy, and report on Customer Relationship Management (CRM) marketing campaigns, including one-time, recurring, trigger-based, and dynamic content-driven initiatives.
• Support website programming, social media content development, and online listing management to maintain a consistent brand presence.
• Champion knowledge sharing by exchanging expertise across teams and leveraging insights to strengthen collective capabilities.
• Collaborate with cross-functional teams to deliver flexible, iterative solutions that meet evolving business needs.
• Participate in marketing discussions with team members, stakeholders, and external agencies as required.
• Foster a culture of transparent feedback, encouraging open communication and receptivity to diverse perspectives.
• Develop and maintain targeting and segmentation strategies; support list generation, email quality assurance, and custom campaign pages as required.
• Update, troubleshoot, and optimize emails, ensuring seamless integration of content, personalization elements, assets, and design components.
• Manage marketing automation workflows while staying current on emerging best practices, strategies, and industry standards

Educational and Functional Requirements:

• Post-secondary education in Digital Marketing, or a related discipline.
• Minimum of 3 years of hands-on experience with digital marketing platforms, including segmentation, dynamic content, and personalization strategies. 
• Experience in gaming or hospitality marketing (minimum 2 years) considered a strong asset.
• Excellent written and verbal communication skills, with the ability to adapt messaging across digital marketing channels.
• Proven ability to build effective, collaborative relationships across the organization while maintaining a customer-centric approach.
• Strong organizational skills with the ability to manage multiple projects, balance competing priorities, and meet tight deadlines in a fast-paced environment.
• Highly self-motivated with a strong sense of urgency and the ability to work independently or collaboratively with minimal supervision.
• Proficiency in MS Office Suite; experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) considered an asset.
• Additional knowledge of web design, HTML, or email development is highly desirable.

Who we are!

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of ~8,000 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

What's in it for you? 

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your clients!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Freedom to Innovate: supports new and better ways to be successful.
• Be your Authentic Self: environment that values diversity as a source of strength.
• This isn't your typical "corporate" job. We work hard and we have fun!

The only thing we don’t play games with…..is your career!

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Great Canadian Entertainment!