Ads Strategy Manager, Business Planning & Operations - TikTok Shop EMEA

About the Team
The TikTok Shop Europe Business Planning & Operations (BP&O) team plays a key role in driving strategy, market growth, and operational excellence across new and existing markets. Our mission is to accelerate sustainable success in Europe’s dynamic e-commerce landscape through data-driven insights and scalable solutions.

Responsibilities:
- Collaborate with sales, category, and product teams to design and execute business strategies, including merchant, advertising, and content initiatives to drive growth in EU markets.
- Analyse merchant and advertiser segments to generate insights and optimise solutions tailored to different business needs.
- Develop and refine growth frameworks based on platform data, user behaviour, and market trends.
- Optimise business SOPs, conduct root cause analysis, and provide scalable solutions for cross-market operational challenges.
- Build best practices, playbooks, and incentive mechanisms to enable teams and partners to implement effective, data-backed strategies.
- Work closely with cross-functional stakeholders including Product, PMs, and Engineering to ensure alignment and execution across markets.