Manager Brand Strategy & Planning

As Global Brand Manager, Strategy & Commercial Performance, you’ll be instrumental in shaping and driving the success of three fast-growing brands—avid hotels, Garner, and Atwell Suites—across an expanding international presence. In this role, you’ll help design and implement both short- and long-term brand strategies, deliver commercial performance insights and tools, and contribute to annual brand planning. Your efforts will directly influence brand positioning, strengthen market presence, and enhance commercial outcomes. 

Your day to day 

• Lead the development of strategic brand objectives and corresponding tactical plans to drive growth across brand, mainstream and suites segments. 

• Determine strategic objectives, in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives. 

• Analyze industry, market, and competitive data to inform brand strategy and identify emerging trends. 

• Lead commercial brand performance analysis leveraging a variety of moderately to complex data sets (e.g. using Excel functions like mathematical functions, pivot tables and VLOOKUP) to establish insights and build fact base strategies. 

• Contribute to the annual Brand planning process by providing insight into key brand opportunities 

• Support ongoing efforts to optimize brand strategy and frameworks. 

What we need from you 

• Bachelor's or master's degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education  

• 6 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations. 

• Demonstrated proficiency in Brand Management, Strategy and commercial performance, including experience working within a franchise organization. Global experience a plus. 

• Ability to influence stakeholders and effectively establish relationships with cross-functional teams. 

• Strong analytic skills and knowledge of the hotel performance ecosystem and drivers. 

• Strong business acumen with core competency in translating insight into compelling business plans and initiatives. 

Location - Our hybrid work structure is an expectation of three (3) days a week in the office. This expectation may be adjusted to evolve with the changing needs of the business.  

The salary range for this role is $58,844 to $117,000. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.  

#LI-AA5