数字营销经理 Digital Manager

Create individual marketing plan for hotel to drive revenue across all online customers segments, and work with the Director of Sales & Marketing and Revenue Management to ensure a smooth execution. 

为酒店制定销售计划以提高所有网络客户销售部分的收入，与酒店的市场销售总监和收益管理合作保证执行并顺利完成。

• Support Divisional Online Marketing Team to provide monthly and quarterly analysis including performance of campaigns and channels, along with return-on-investment statistics. Maximize and optimize the performance of all online marketing channels based on these results.

通过提供包括活动和渠道销售表现的月度和季度分析以及回报数据为区域网络销售团队作出支持。根据所获数据最大化和最优化所有网络营销渠道的表现。

• Own the results for hotel through tracking and analysis, using our proprietary performance measurement tool and other tracking systems.

运用Ihg拥有的性能测试工具和其他跟踪系统，跟踪和分析酒店的运作情况从而获得销售动态。

• Leverage best practices in marketing, marketing operations and reporting to Divisional Online Marketing team

吸取具有优秀的营销、市场运作技巧，并向区域网络销售团队汇报。

• Possess a high level of product and service knowledge in order to promote services and facilities to customers

对酒店产品及服务有高度了解，以便更好地向客户销售酒店的服务及设施

• Gather information on current and prospective clients / contacts to generate incremental business

收集有关当前和潜在客户/联系人的信息，以促成增量业务

• Maintain effective control of sales expenses

保持对销售费用的有效控制

• Be proactive and responsible for the follow up of new sales leads to enhance guest experience

积极主动，负责跟进新的销售线索，以提升客户体验。

• Undertake additional duties as requested by the Department Head and Hotel Management.

主动承担部门负责人及酒店管理层交给的其他任务。