Brand Measurement Manager, Google Search

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in marketing analytics and brand measurement.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience in social media listening and analytics tools and methodologies to derive insights.
• Experience working agency-side (e.g., market research, brand consulting) or in a similar insights or strategy role within a company.
• Experience partnering with cross functional teams across Marketing, Product, User Research.

About the job

As a Marketing Insights Manager at Google, you develop and implement research studies that provide foundational learning to inform business/product strategy, product development, as well as insights/measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data. You know how to get the best out of vendors/agencies and you manage workload by balancing future logistical and strategic needs.

As a Brand Measurement Manager, you will shape the brand marketing and measurement strategy. In this position, you will drive social and brand measurement for Search Marketing, clarify brand health across audiences, and translate data into insights to guide data-driven decisions. If you are passionate about connecting research, analytics, and business outcomes, and have an experience in brand measurement and social analytics, this is an opportunity to make an impact.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Define and track brand health/marketing Key Performance Indicators across earned, owned, and paid channels, aligning with business objectives.
• Define and manage Search Marketing’s social analytics program, lead measurement and provide insights.
• Distill insights from internal tools/studies (brand tracking, campaign performance, social listening, market research) to uncover trends, build hypotheses, and frame Search Marketing objectives.
• Partner with User Experience Research and Marketing Insights Lab to establish measurement priorities, identify brand/product measurement synergies, and advance learning.
• Identify forward-looking brand research needs, manage projects and oversee vendor relationships.