Social Media & Marketing Specialist

Overview

We are seeking a highly experienced and creative Social Media & Marketing Specialist to join our team. The successful candidate will be responsible for managing and elevating our social media presence, developing innovative marketing strategies, and ensuring consistent brand visibility. This role requires a dynamic individual who thrives in a fast-paced environment and can manage multiple priorities, including social media campaigns, marketing initiatives, and company events.

Key Responsibilities

Social Media Management

• Develop, implement, and manage social media strategies to enhance brand visibility and engagement.
• Create, schedule, and post daily content across all relevant platforms.
• Monitor trends, competitor activities, and industry developments to keep content fresh and relevant.
• Track, analyse, and report on social media performance metrics, adjusting strategies where necessary.

Content Creation & Blogging

• Write and publish blogs covering events, company news, and industry-related topics.
• Collaborate with internal teams to generate fresh content ideas.
• Ensure all content is aligned with the company’s tone, voice, and brand guidelines.

Marketing & Events

• Assist in planning, coordinating, and executing company events and marketing campaigns.
• Work with vendors, partners, and stakeholders to ensure successful event delivery.
• Support the development of marketing materials, both online and offline.
• Manage promotional activities to increase brand awareness.

Strategy & Innovation

• Continuously propose and implement new strategies to grow social media presence and engagement.
• Stay updated on emerging platforms, tools, and digital trends to keep the company at the forefront of digital marketing.

Requirements

Requirements

• Proven experience in social media management and marketing (5+ years preferred).
• Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, etc.).
• Excellent copywriting, storytelling, and blogging skills.
• Ability to develop creative campaigns and innovative strategies.
• Experience in event planning and marketing coordination.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Highly organised, detail-oriented, and able to thrive in a fast-paced environment.
• Graphic design or content creation skills (Canva, Adobe Suite) are an advantage.

Key Competencies

• Creativity and innovation
• Strong communication and interpersonal skills
• Strategic thinking with a results-driven approach
• Ability to multitask and meet deadlines
• Team player with a proactive mindset

Why Join Us?

• Opportunity to lead and shape our digital brand presence.
• Work in a fast-growing, dynamic environment.
• Be part of a team that values creativity, innovation, and collaboration.