Creative Experiential Manager, CPS, NA Business Marketing
TikTok.com
Office
New York, New York, United States
Full Time
About the Team
The Commercial Partnership Solutions (CPS) team at TikTok creates scalable sponsorship programs that sit at the intersection of culture, community, and commerce. From third-party publisher integrations to first-party TikTok-branded tentpoles, we bring sponsorships to life through platform-first media and immersive experiential activations.
We are creative connectors who work to drive strong and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.
We’re looking for a Creative Experiential Manager to join the Commercial Partnership Solutions (CPS) team and lead cross-functional planning, execution, and promotion of CPS sponsorship programs. This includes briefing internal events and studio teams, partnering with integrated marcomms leads, and driving full-funnel momentum and industry awareness of packages. You’ll own CPS experiential B2B go-to-market planning, develop experiential playbooks, and lead cross-functional collaboration to drive awareness and excitement of CPS sponsorships packages: from pre-launch anticipation to real-time execution to post-activation celebration.
The ideal candidate is a master of the brief, a connector across disciplines, and a process-driven operator—someone who thrives in a planning doc/spreadsheet, brings clarity to complexity, and leads through influence.
This position can be based in New York or Los Angeles.
Responsibilities
- Serve as CPS’s primary partner to TikTok’s Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
- Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (from pre-launch anticipation to post-activation amplification).
- Partner closely with integrated marketing, communications, and PR teams to brief, align, and execute full-funnel campaigns that promote CPS sponsorship opportunities and spotlight high-impact activations.
- Lead XFN alignment across event production and experiential content outputs, ensuring that activations are on-brand, on-brief, and deliver sponsor value.
- Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
- Work cross-functionally across Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth GTM execution for CPS packages.
- Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback loops and future-facing recommendations.
The Commercial Partnership Solutions (CPS) team at TikTok creates scalable sponsorship programs that sit at the intersection of culture, community, and commerce. From third-party publisher integrations to first-party TikTok-branded tentpoles, we bring sponsorships to life through platform-first media and immersive experiential activations.
We are creative connectors who work to drive strong and sustainable partnerships across our media partners to accelerate revenue through bespoke packaging of tentpole and proprietary programming.
We’re looking for a Creative Experiential Manager to join the Commercial Partnership Solutions (CPS) team and lead cross-functional planning, execution, and promotion of CPS sponsorship programs. This includes briefing internal events and studio teams, partnering with integrated marcomms leads, and driving full-funnel momentum and industry awareness of packages. You’ll own CPS experiential B2B go-to-market planning, develop experiential playbooks, and lead cross-functional collaboration to drive awareness and excitement of CPS sponsorships packages: from pre-launch anticipation to real-time execution to post-activation celebration.
The ideal candidate is a master of the brief, a connector across disciplines, and a process-driven operator—someone who thrives in a planning doc/spreadsheet, brings clarity to complexity, and leads through influence.
This position can be based in New York or Los Angeles.
Responsibilities
- Serve as CPS’s primary partner to TikTok’s Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
- Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (from pre-launch anticipation to post-activation amplification).
- Partner closely with integrated marketing, communications, and PR teams to brief, align, and execute full-funnel campaigns that promote CPS sponsorship opportunities and spotlight high-impact activations.
- Lead XFN alignment across event production and experiential content outputs, ensuring that activations are on-brand, on-brief, and deliver sponsor value.
- Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
- Work cross-functionally across Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth GTM execution for CPS packages.
- Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback loops and future-facing recommendations.
Creative Experiential Manager, CPS, NA Business Marketing
Office
New York, New York, United States
Full Time
August 26, 2025