Brand Ambassador - Germany

Mission

As a Brand Ambassador, your mission will be to ensure a state-of-the-art image for our Official Dealer Network by coordinating and supporting the transformation of our clients into Official Dealers, aiming for them to become ambassadors of Stanley/Stella.

You will lead the implementation of the Corporate Merchandising plan and ensure a smooth transition for our clients. Your role will involve establishing long-term customer relationships through visits, training, and audits on various topics.

Main responsibilities

• Implementation of our Global Merchandising Plan related to showroom, website, campaigns, sustainability, and other initiatives.
• Coordination with the Communication department regarding merchandising tools to ensure a global image of Stanley/Stella.
• Training our clients' sales force on products, decoration, and sustainability to create a team of ambassadors who convey our DNA.
• Assistance with various topics such as sustainability and GOTS certification.
• Guaranteeing up-to-date showroom merchandising and dealer website optimization.
• Constantly auditing the compliance of our Official Dealer Network criteria during your visits.
• Identifying and suggesting improvement opportunities in line with the Official Dealer Network strategy.
• Stimulating a changing mindset both internally and externally to increase engagement and trust through relational agility.
• You report directly to the Brand Ambassador Team Manager.

Your profile

• You have a background in marketing, business administration, or a related field
• You have proven trade marketing or franchising experience, preferably in international B2B and B2B2C business environments, having supported product and customer development strategies
• Experience in the textile or fashion industry is a plus
• You are able to travel extensively in Germany for this role
• You are fluent in both German and English. Knowledge of any other languages is an advantage
• You possess commercial orientation and business acumen, are a strategic thinker able to contribute at a senior level, and have strong operational and delivery skills
• You have a critical mindset, are detail-oriented, with great problem-solving skills, and are result-oriented and accountable
• You are proactive with excellent project management skills and the capacity to react to changing situations
• You are comfortable working in a fast-paced, deadline-driven environment