Education Executive, Philippines

Company Description

MAIN MISSION

The Education Executive has a key role to elevate Guerlain further to be the jewel in the P&C industry, the Education Executive is the guarantor of transmitting Guerlain’s expectation of Luxury, its mission, its purpose and its “savoir-etre” (know-how, and how-to-be).

A Retail Excellence mindset in driving a full 360 customer experience, making the point of sale a point of experience unique to the premium image of Guerlain is also key to this role.

The Education Executive will be responsible for driving the education development of Guerlain in Philippines, with a key focus on boutiques and department stores channels. Responsible to achieve education and retail excellence goals through strong collaboration with internal teams and the relevant education programs to groom and elevate our retail teams.

Job Description

SCOPE

• Education team: the Education Executive will work closely with the Boutique Manager in coaching the Boutique Team to drive service and customer experience excellence in the store.
• Distribution channel focus: Boutiques 60% and Department Stores 40%
• Time: On regular weeks – 1x Office; 4x Store (excluding weeks with pull-out training)
• Will report directly to Brand General Manger

EDUCATION

• Ensure 100% of Beauty Consultants & Office team know Guerlain’s DNA, Mission, Purpose, Commitment and are able to story-tell its unique heritage to clients
• Adapt and implement brand education strategy, planned with Region and BGM through identifying key learning needs, ensuring the delivery of education solutions and following up at the point of sale to ensure that the knowledge has been transferred and being used (new product, Guerlain’s unique selling techniques, soft skills essential)
• Orchestrate eventful training for major launch/es of the year
• Guarantee the success in E-learning channel of Beauty Consultants
• Spend time at POS to coach the Beauty Consultants, to observe the client interactions, the selling and servicing process, the overall client experience, to be constantly updated with the field realities and client expectations

ELEVATE GUERLAIN TO BE THE JEWEL IN P&C

• Ensure a strong understanding of the luxurious vision, mission and purpose of the brand 
• Implement the « Savoir-Etre » a la Guerlain, the know-how and the how to be of the brand 
• Transmit the rich knowledge and content that Guerlain has to offer
• To both external stakeholders (Beauty Consultants, Retailers, Suppliers) and internal stakeholders (office team)

RETAIL EXCELLENCE ACROSS ALL ASPECTS TO FURTHER UP-LIFT GUERLAIN IN IMAGE, VISIBILITY AND SERVICE

• Ensure Beauty Consultants’ role of Implementing and executing with excellence of services in each store and all animations
• Ensure the Retail Population (From Beauty Consultants, to Retail Executives) practice the Guerlain Selling Technique, unique to the Brand
• Mystery Shopping: follow up with dedicated action plans in order to improve brand’s KPIs of assigned counters

UPSKILL THE RETAIL POPULATION

• Through the Unique Guerlain Academy, ensure 100% of Retail Staff are assessed on the knowledge of Guerlain, accompany the staff on areas where excellence is not yet reached
• Deploy the learning modules from the Academy to Beauty Consultants
• Accompany talented Beauty Consultants on career progression in Guerlain so as to upscale their service & Retain talents

BE A BRAND AMBASSADOR

• Act as an Ambassador for Guerlain brand, maintaining professional appearance
• Build strong partnership with internal / external stakeholders
• Host press events, animations and consumer workshops

LEAD THE SUSTAINABILITY MOVEMENT

• Corporate Social Responsibility is part of Guerlain’s mission. There is a need to step-change and educate team members, beauty Consultants
• Implement action plans of sustainability within Philippines, involving the team

Qualifications

QUALIFICATIONS & SKILLS 

• Minimum 2-3 years of experience in retail business and/or hospitality industry
• Extensive experience in training, retail coaching and people development, with very strong experience in selling, servicing and clienteling
• Experience in cosmetics sector and/or travel retail is preferred
• Strong ability to story-tell brand, brand values and products in a compelling manner to increase brand love
• Knowledge in retail operations and leading a team