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Marketing & Communication Specialist

Lyreco Group

Office

Hungary

Full Time

This position is responsible for marketing communication activities of Lyreco in Hungary and for B2B marketing activities for Nespresso-Pro products in Hungary. This position is part of larger Marketing team responsible for CASH region.

What will be your responsibilities/daily tasks?

Lyreco related tasks:

  • Propose, prepare and execute key B2B marketing activations to support Lyreco company awareness, acquisition and retention of customers in Hungary.

  • Market overview, competitors check, overview of key B2B platforms (media, PR, events) for Lyreco in Hungary.

  • Prepare and execute smaller company B2B events or secure company presence at larger fairs or conferences.

  • Coordinate and prepare content for social media channels for HU market (primarily LinkedIn, FB), webshop, newsletters - cooperate with digital team, content manager and agency. Prepare posts, success stories with customers, PR articles.

  • Lead respective PR activities with selected B2B media .

  • Prepare POS materials (brochures, leaflets, event materials).

  • Support specific product promotions.

  • Evaluation of all activities, learnings. Prepare presentations for internal team.

  • Collaborate with Sales, Digital Team, Product managers, MarCom team, local agencies.

Nespresso related tasks

  • Lyreco is an exclusive distributor of Nespresso-Pro products for B2B customers in Hungary

  • Leading the process of implementation and execution of specific B2B marketing activities in the Hungarian market: primarily digital and social media activations, events, product promotions, POSM.

  • Preparation and execution of relevant B2B events

  • Preparation of content for social media channels and digital platforms (website, blog, LinkedIn, direct mails). Close cooperation with Content marketing manager and Digital team.

  • POSM: local implementation of POSM materials (f.e. brochures, leaflets, event materials)

  • Execution of product promotions

What makes you successful?

  • You have at least 5 year experience in marketing (mainly B2B, brand communication, marketing communication, event management, digital and social media, content creation,, coordination of agencies, project management)

  • You are creative, can bring new ideas

  • You have good problem solving skills, have an "I can do it" attitude

  • Do your job trustworthy and independently.

  • You are skilled in prioritization of activities, can manage the project timelines and secure delivering on time. Good time management.

  • You are a team player. Majority of tasks will require collaboration across other Lyreco departments on daily bases.

  • You are communicative, proactive, open person.

  • Speak and write fluent English, including presentation of related activities (internally to Lyreco team and externally to Nestle Nespresso marketing team)

  • You are willing to travel: both domestically (mostly to execute smaller events, meet with agencies and partners) and abroad – mostly travel to headquarters in Slovakia, ideally twice per month for 1-2 days).

Why should you work with us?

  • Motivating and competitive salary, annual bonus

  • Great team and support, very open company culture

  • Part of CASH marketing team – highly performing team with great opportunities to learn, collaborate, grow, work on other cross-country projects for future.

  • Career development opportunities in an international company

  • Very diverse scope of work, creative, innovative. If you are willing to learn and develop, your opportunities will be very high.

  • Flexibility in managing your work time – home office, time at the office in Budapest and occasional travels.

  • sustainability is not just a buzzword for us, we care for our planet and people

  • .... and something more (Employee Assistance Program, Szép Card, discounted purchase of our products, …etc.)

#LI-KS2

#LI-Hybrid

Marketing & Communication Specialist

Office

Hungary

Full Time

August 25, 2025

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Lyreco Group