Google & Meta Ads Specialist

Company Description

We at Prometteur Solutions Pvt. Ltd. are a team of IT experts, who came with a promise of delivering technology-empowered business solutions. We provide world-class software and web development services that focus on playing a supportive role to your business and its holistic growth. Our highly-skilled associates and global delivery capabilities ensure the accessibility and scale to align client's technology solutions with their business needs. Our offerings span the entire IT lifecycle: from Consulting through Packaged, Custom, and Cloud Applications as well as a variety of Infrastructure Services.

Job Description

Experience - 4+ Year 
 

Job Summary:

We are seeking a results-driven Digital Marketing Specialist with 4+ years of proven experience in managing and optimizing paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram Ads). The ideal candidate should have a strong analytical mindset, creativity for ad copy and creatives, and hands-on experience in achieving high ROI through data-driven strategies.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns on Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram, Audience Network).
• Conduct keyword research, audience segmentation, competitor analysis, and A/B testing to maximize campaign performance.
• Monitor and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, Conversion Rate) and prepare detailed reports with actionable insights.
• Manage budgets effectively to maximize ROI and ensure campaigns remain within the allocated spend.
• Collaborate with the creative/content team to develop engaging ad copies, creatives, and landing pages that align with campaign objectives.
• Stay updated with the latest Google & Meta ad policies, trends, and algorithm changes to keep campaigns competitive.
• Implement conversion tracking, remarketing, and retargeting strategies to drive customer acquisition and retention.
• Optimize campaigns across the full funnel — from awareness to conversion — ensuring alignment with business goals.

Requirements:

• 4+ years of hands-on experience managing Google Ads & Meta Ads campaigns.
• Strong knowledge of PPC, CPC, CPM, CPA, ROAS, and performance marketing strategies.
• Experience in running lead generation & e-commerce campaigns.
• Proficiency in Google Analytics, Google Tag Manager, Facebook Business Manager, and Ads Manager.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills.
• Google Ads or Meta Blueprint certification will be an added advantage.