Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Global Partner Marketing Strategist plays a vital role in enabling and empowering IFS partners, including Channel and Systems Integrators, to successfully execute marketing & brand awareness campaigns that drive indirect revenue growth and strengthen partner advocacy. This role collaborates closely with the Global Partner Marketing Director in executing global campaigns with key Partners, whilst also supporting regional marketing and Partner & Channel stakeholders to ensure alignment, consistency, and measurable impact across all partner-facing programs.

Key Tasks

Channel Demand Generation
Deliver partner ready campaign toolkits & enablement webinars.
Drive campaign adoption and usage through Partner Connect with regional Partner Marketing ensuring that best practices are shared and leveraged around the globe.
Drive partner-led advocacy and brand awareness through social and websites.
Track ROI, pipeline contribution and engagement from channel-led marketing activities.
SI Demand Generation
Working with the Global Partner Marketing Director, design and execute global co-marketing campaigns with key partners, with clear strategy and relevant tactics to drive demand
Manage the production of content and assets that boost global partner marketing activities (landing pages, digital content, webinars and social media messaging)
Partner marketing Comms & Events
Provide partner marketing content for the Partner and Customer newsletters
Promote partner related activities at events such as Partner Summits, Sales Kick-Off, Connect, Unleashed
Manage Partner Marketing communication through PRM
Utilize Viva for internal updates
Partner Marketing Operations
Track campaign performance and partner brand & engagement metrics.
Manage Partner brand usage including IFS Partner brand guidelines, logo usage, website profiles
Maintain campaign calendars and reporting dashboards.
Maintain PRM and Sharepoint
Work with admin functions such as Procurement

Qualifications

Excellent comprehension of B2B demand generation of software solutions
Comprehension of demand generation with and through the partner ecosystem
Ability to plan & execute campaigns effectively to achieve targets and report on ROI
Strong organizational and time management skills and deadline driven
Excellent communication, social, analytical, and problem-solving skills
Strong team player, motivated to work collaboratively across a variety of stakeholders
Proven history working with of marketing tools such as Marketo, Hubspot, DemandBase, CRM, PRM, LinkedIn, PowerBI, etc.
Undergraduate education, with a focus in Marketing or a related business field (or relevant training/work history)
Fluent English, other languages are always beneficial.
We welcome candidates who also have:
- 2-3 yrs’ history in a similar role working with partners with proven partner demand generation
- History with marketing campaign creation and execution
- Knowledge of Partner Relationship Management (PRM) tools; Zift preferred

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.