SATIC - Salesforce Marketing Cloud Specialist

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

Those in Salesforce service at PwC will specialise in providing consulting services for Salesforce applications related to customer service and support. You will analyse client requirements, implement software solutions, and provide training and support for seamless integration and utilisation of Salesforce service applications. Working in this area, you will enable clients to optimise their customer service processes, enhance customer satisfaction, and achieve their strategic objectives.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

Role Summary:

We are seeking a motivated and skilled Senior Associate – Salesforce Marketing Cloud (SFMC) professional to support the implementation, optimisation, and management of digital marketing campaigns through Salesforce Marketing Cloud. In this role, you will work closely with cross-functional teams, including marketing, technology, and data teams, to deliver personalised, automated, and insight-driven customer journeys that drive engagement and ROI. 

 

Key Responsibilities: 

Campaign Execution & Automation 

• Design, build, and execute multi-channel marketing campaigns using SFMC tools such as Email Studio, Journey Builder, Mobile Studio, and Automation Studio 

• Implement dynamic and personalised content strategies based on customer segmentation, behaviours, and lifecycle stages 

• Manage campaign configuration, testing, deployment, and performance monitoring 

Customer Journey & Data Integration 

• Create and optimise customer journeys that drive engagement, conversion, and retention 

• Collaborate with data teams to ensure seamless data flow from Salesforce CRM, CDPs, or external systems into SFMC 

• Use Contact Builder and Data Extensions to manage subscriber data and segmentation strategies 

Analytics & Reporting 

• Track and analyse campaign performance using SFMC reports, Google Analytics, and CRM insights 

• Provide actionable recommendations to enhance campaign effectiveness and customer experience 

• Develop dashboards and visual reports for key stakeholders 

Platform & Process Support 

• Ensure campaign QA and compliance with data privacy, GDPR, and opt-out policies 

• Maintain marketing automation documentation and support process standardisation 

• Stay current with platform updates, new features, and best practices 

Collaboration & Stakeholder Engagement 

• Partner with marketers, designers, and product teams to align marketing technology solutions with business goals 

• Support training and onboarding of marketing users to enhance platform adoption 

• Act as a liaison between business and technical teams to resolve issues and support project delivery 

 

Required Qualifications & Skills 

• Bachelor’s degree in Marketing, IT, Business, or a related field 

• 3+ years of experience working with Salesforce Marketing Cloud 

• Hands-on experience with SFMC modules (Email Studio, Journey Builder, Automation Studio, Contact Builder) 

• Strong knowledge of HTML, AMPscript, and SQL for email personalisation and data queries 

• Experience working with customer data, segmentation, and campaign metrics 

• Solid understanding of marketing principles, customer lifecycle management, and digital engagement 

• Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant) preferred 

• Familiarity with Salesforce CRM, Data Cloud, or related tools is a plus 

• Strong problem-solving, analytical, and communication skills 

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

No

Job Posting End Date

August 29, 2025