Audience Nurture Strategist

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

The Audience Nurture Strategist will use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, pod casting and blogging. Focus may be global, national, regional, sub-regional or local in scope. Ensure online experience align with company’s brand identity and messaging framework.

Responsibilities:

Research and understand the buyer's journey, messaging map, available content and contact behavioral signals in order to develop an overall strategy to nurture warm contacts
Commission the nurture content (articles and email) based on the prospect needs for each stage
Develop the strategy for the email and Hub experience
Create a plan for email copy, hub asset experience, and automation configuration for each
Execute plan based on content availability, stakeholder/contributor inputs, and config resources
Execute operational pre-config tasks including assembling fully-loaded CTA links with appropriate tagging, building email creatives in Stensul, loading and maintaining nurture content hubs, submitting translation requests.
Contribute to peer review quality control process, ensuring excellent hand-offs, measurability, customer experience
Test and optimize end to end experience, drive innovation
Measure audience engagement across email, web/content hubs, and assets consumed
Review/consult with Campaign leads, Brand, P2M content providers to share customer/process insights and drive incremental improvement
Discuss results with Campaign Leads

Education and Experience Required:

BA or BS degree in Communications, Marketing or Computer Science.
Familiarity with web programming languages, applications and techniques.

Knowledge and Skills:

Writing and editing for the web - requires peer or manager review.
Web analytics (measurement, ROI).
Communication skills (written and verbal).
Prioritization, project management and time management skills.
Basic knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
Basic knowledge of Internet principles and web site production.
Maintain company marketing management systems as needed.

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

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Job:

Marketing

Job Level:

Entry

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.