Dressing Manager, Mexico

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

The Dressing Manager will be responsible for overseeing and managing the visual identity and branding elements in three of the FIFA World Cup 2026 Mexico competition venues, ensuring the visual presentation aligns with the FIFA brand guidelines and enhances the overall fan experience. This role involves scoping, scope book and budget adjustments, and overall project delivery for the assigned competition venues. You will collaborate with various internal and external stakeholders to maintain consistency and high-quality standards throughout the tournament. 

Key Responsibilities: 

Strategic Planning & Execution 

• Oversee the scoping and implementation of all branding elements in 3 competition venues for the FIFA World Cup 2026. 

• Conduct site visits to confirm layout, infrastructure, and visual needs, ensuring that the Dressing is tailored to each location’s requirements. 

• Update detailed scope reports which outline all visual branding requirements, including 

design specifications, installation schedules, and resource allocations for each venue and location. Suggest (sustainable) substrates based on surface, anchor points and venue regulations. 

• Manage and update scope budget, identifying and allocating costs for product, 

hardware, installation, labor, and logistics, ensuring the Dressing is delivered within financial constraints. 

• Ensure the Dressing strategy is followed for the FIFA World Cup 2026, ensuring alignment with FIFA’s global brand and visual identity. 

• Work with FIFA’s marketing and branding teams to ensure that all visual elements adhere to FIFA’s guidelines and elevate the tournament’s overall aesthetic and fan engagement. 

• Maintain direct communication with the client regarding scope reports, ensuring that all visual branding elements align with the client's vision and requirements. This includes liaising with suppliers to coordinate the procurement, delivery, and installation of materials and services. 

Dressing Implementation. 

• Manage and coordinate the installation and placement of all branding materials across the stadiums, including but not limited to media areas, VIP lounges, external branding. 

• Ensure that all materials are delivered on time, installed correctly, and maintained throughout the duration of the tournament.

• Oversee the decommissioning and removal of all visual elements at the end of the tournament, ensuring proper storage or disposal where appropriate. 

• Work closely with the venue teams to monitor the quality and integrity of installations, ensuring that they are maintained throughout the event. 

Collaboration 

• Work closely with a cross-functional team responsible for the visual execution of the Dressing including venue and installation managers. 

• Collaborate with event and operations teams, including logistics, production, procurement, and sustainability teams, to ensure smooth execution of the Dressing across all locations. 

• Coordinate with the venues, ensuring that all visual elements are compliant with local regulations and safety standards. 

• Provide direction and support to external contractors and suppliers, ensuring high- quality delivery of materials and installations. 

Brand Consistency & Quality Control 

• Ensure brand consistency across all touchpoints, ensuring that the Dressing aligns with FIFA’s global standards and delivers a seamless visual experience for fans, players, and broadcast. 

• Implement and oversee a quality control process for all installations, ensuring that every venue meets FIFA’s aesthetic standards for branding. 

• Conduct regular site inspections to ensure installations are intact and properly displayed, making adjustments where necessary to meet standards. 

Sustainability & Legacy 

• Collaborate with the sustainability team to ensure that the Dressing is aligned with FIFA’s sustainability goals, incorporating sustainable materials and processes where possible. 

Reporting & Stakeholder Engagement 

• Act as the primary point of contact for Dressing-related inquiries for your venues, ensuring strong and consistent communication with internal teams, external vendors, and FIFA representatives. 

• Prepare post-event reports detailing the success of the visual branding execution, including lessons learned and recommendations for future tournaments. 

Qualifications and Education: 

Required Experience: 

• 3+ years of experience in large-scale event operations, branding, signage, or venue dressing. 

• Proven experience managing the implementation of visual branding in high-profile sporting or live events. 

• Strong understanding of production processes, materials, hardware, and installation techniques related to large-scale graphics and signage. 

• Experience with budgeting, vendor management, and onsite delivery in fast-paced environments. 

Skills & Competencies: 

• Proficient in Spanish. 

• Exceptional project management and organizational skills. 

• Strong problem-solving abilities with a focus on practical, timely solutions. 

• Excellent interpersonal and communication skills; able to liaise with a broad range of stakeholders including clients, suppliers, and venue teams. 

• Ability to multitask, prioritize, and manage stress in high-pressure situations. 

• Familiarity with sustainability practices and working knowledge of eco-friendly materials is a plus. 

Education: 

• Degree or diploma in Event Management, Project Management, Design, Architecture, Production, or a related field is preferred. 

• Additional training or certification in project or event management (e.g. PMP, PRINCE2) is a plus. 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.