Sr Manager, Marketing Insights

Job Description

The Sr. Manager of Marketing Insights will provide support to the Executive Director of Marketing Insights, STARZ Media Strategy and Agency partners to plan, measure, optimize and evaluate the performance of upper funnel media campaigns.

The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to provide actionable insights to the key media stakeholders and agency partners. The role is highly visible and includes senior management stakeholders within the marketing, media, and distribution teams.

Responsibilities:

· Independently identify and provide marketing insights to inform and support the business needs of key internal stakeholders

· Support internal stakeholders (e.g. Media, Distribution, Marketing, etc.) to craft strong, data-driven, narratives to meet company and department initiatives

· Develop and analyze performance of key marketing initiatives, defining and utilizing KPIs that have a strong relationship to key business objectives

· Construct methodologies and metrics to understand and evaluate marketing strategies to ensure efficient and effective use of upper funnel media budgets and provide insights and analysis for ongoing optimization of performance

· Create and manage Tableau dashboards for internal stakeholders and senior leadership to identify key drivers of performance and inform future campaign activity

· Partner closely with media agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible

Experience & Skill:

· Support senior leadership to ensure all marketing related business goals are met

· Provide marketing team with deep and actionable audience, creative, and marketing platform insights

· Contribute to audience research to identify key behavioral, demographic, and attitudinal traits to inform the development and targeting of future marketing campaigns

· Partner with media agencies to define and implement campaign measurement of holistic marketing campaigns, including Streaming, Linear TV, OOH, Digital and social media

· Knowledge of marketing mix modelling and/or multi-touch attribution desirable

· Manage Sr. Analyst/Analyst, Marketing Insights

· BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics.

· 7+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics

· Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, sample size calculations, correlations, and A/B testing

· 5+ years working with data visualization tools with a strong preference for experience with Tableau

· Strong understanding of data structures, query language, and methodologies for maximizing the value of datasets. Programming experience with SQL, Python for data manipulation, analysis, and ETL

· Strong communications skills, including the abilities to distill and relay data and insights to a variety of audiences, including senior executives

· Deep understanding of optimization processes (e.g. A/B testing) and experimental design (e.g. identifying the variables, treatment structures, etc.)

· Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process

· Exceptional attention to detail

· Statistical model building/machine learning experience a significant plus

· Experience in the television industry a significant plus

· Excellent reporting and analysis skills including the ability to distill raw data into actionable insights

· Comfortable working in a fast paced, quickly changing, and growing environment with exceptional attention to detail

· Proficient in Microsoft office:

o Excel, utilizing strong analytical skills, comfort with pivot tables, formulas, and organizing/understanding large data sets

o PowerPoint, for high quality data visualizations (experience with Adobe also a plus)

Compensation:

$120,000-$140,000

About STARZ

STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.

Our Benefits

• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

 

EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.