Director - Paid Search Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Director, US Consumer Performance Marketing Analytics 

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing Analytics & Investment Services team (MA&IS) delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions.

Director, US Consumer Performance Marketing Analytics as part of MA&IS team will be responsible for driving profitable acquisition growth through innovative targeting solutions, strong test and learn approach and robust measurement. The incumbent will lead personalization strategy, and work in partnership with stakeholders across the enterprise, to further acquisition use cases that deliver value to the business, with superior customer experience.

This role is uniquely positioned to leverage a variety of skills including strategy, digital marketing, data insights, testing, and partner collaboration. Building and leveraging strong relationships across Marketing, EDDS, Product, Analytics, Finance, and other teams is essential. The ideal candidate is a results-oriented individual who has demonstrated sound leadership skills, analytical thinking, and the ability to learn new things quickly given dynamic digital landscape.

Key Responsibilities: 

•  Drive expertise in Audience segmentation and Custom targeting leveraging Amex & Partner data assets.
•  Optimize performance, drive efficient growth through developing personalized acquisition incentive, bidding strategies for various prospect segments.
•  Creating world class analytical solutions in MarTech space and developing future-proof identity solution for performance marketing use-cases.
•  Develop and foster cross functional relationships with partners across American Express to ensure project prioritization and implementation.
•  Drive best in class customer experience, along with maximizing value from acquisitions.
•  Analyzing performance of current initiatives, share findings and solutions.
•  Stay current on digital landscape changes and competitive trends.
•  Manage a team of highly motivated individuals responsible for targeting consumers through Paid Search channel.
•  Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.
 
Qualifications:

•  Strong ability to drive results; self-starter
•  Expertise in application of analytics (applied statistics/quantitative methods) for solving business problems. Hands-on experience with digital data and web analytics is a plus.
•  Prior experience in managing Paid Search channel (Bidding / Optimization / Data integrations).
•  Ability to multi-task, operate effectively under changing conditions and prioritize initiatives based on business objectives.
•  Excellent collaborator with ability to effectively lead and drive.
•  Strong people leader – proven track record of developing strong talent & building diverse teams.
•  MBA or equivalent degree in economics, statistics, finance, mathematics, etc. preferred.
 

Salary Range: $150,000.00 to $225,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.