This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Gurugram

JobType: full-time

We are seeking a dynamic and strategic Brand Manager to lead brand-building initiatives. The ideal candidate will be responsible for developing, executing, and scaling strategies that strengthen market presence, enhance customer loyalty, and create differentiation in the competitive quick commerce landscape.

Requirements

Key Responsibilities

Develop and implement brand strategies aligned with overall business goals and growth objectives.
Drive brand positioning, messaging, and identity across all customer touchpoints.
Lead integrated marketing campaigns (online and offline) to boost awareness and engagement.
Manage social media presence, influencer collaborations, and PR initiatives to amplify the brand voice.
Collaborate with cross-functional teams including product, design, and growth to maintain brand consistency.
Conduct market research, competitor analysis, and gather customer insights to inform brand decisions.
Track and analyze brand performance metrics, optimizing campaigns for maximum impact.
Oversee creative development and ensure high-quality, impactful communication.

Requirements

Bachelor’s/Master’s degree in Marketing, Business, or related field.
5–10 years of experience in brand management, marketing, or consumer-focused roles (startup/e-commerce experience preferred).
Strong knowledge of digital marketing, content strategy, and consumer behavior.
Proven ability to conceptualize and execute impactful campaigns with measurable results.
Excellent communication, analytical, and leadership skills.
Creative mindset with the ability to balance strategic thinking and tactical execution.

Skills

Brand Marketing
Brand Management
Brand Building
Brand Awareness
Brand Strategy