Digital Marketing Manager (m/f/d) - E-Mail Marketing & Marketing Automation

Take ownership of, maintain, and continuously optimize the Marketing Automation Platform

Further develop marketing automation processes to enhance the long-term effectiveness of personalized customer communication

Develop, manage, and optimize lead funnel management (MQL to SQL) along the customer journey to enable activity-based communication that drives customer engagement, loyalty, and lead generation

Refine and develop processes and guidelines for Marketing & Sales alignment, including conducting training sessions

Plan and execute email marketing strategies (batch, trigger-based, nurturing, and lead-scoring campaigns) and webinars for our digital products, in close collaboration with Sales and Customer Service teams

Take responsibility for the architecture and quality of marketing customer data and develop data enrichment strategies to enable data-driven, customer-centric marketing

Manage the technical development roadmap, ensuring data quality and compliance with regulatory and GDPR standards

Define and develop reports and dashboards to measure and optimize database size, health, and lead management efficiency

Collaborate closely with Performance Marketing on end-to-end reporting (including MQL and SQL metrics) and with Product Marketing on content creation

Work cross-functionally with departments such as Sales & Customer Service, Product Development, and IT to improve campaign quality and scalability

Manage and coordinate external service providers

A completed university degree in Business, Marketing, Media, or a comparable qualification

4–5 years of experience in a similar role within an international and/or B2B environment

Proven hands-on experience with marketing automation, particularly Marketo or similar tools; Salesforce knowledge is a plus

Strong data affinity and experience with common web analytics tools (e.g., Google Analytics), as well as business intelligence and data visualization tools (e.g., Qlik, Looker)

Experience with tracking tools, landing page tools, and basic HTML skills

Strong analytical skills with the ability to transform complex data into meaningful, business-relevant insights

Experience in developing concepts and strategies, as well as expertise in project management and stakeholder management

Passion for technology and innovation, with an interest in the shipping industry

A communicative team player with strong customer focus, understanding of customer needs and trends, and a solid grasp of target audiences

A proactive self-starter who works independently and goal-oriented, assertive, and able to build genuine partnerships

Fluent in English, both spoken and written

With a fleet of 308 modern container ships and a Vessel Capacity of 2.4 million TEU, as well as a Container Capacity of 3.7 million TEU including one of the world’s largest and most modern reefer container fleets, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 17,100 employees and more than 400 offices in 140 countries. Hapag-Lloyd has a transport volume of 12.5 million TEU per year. A total of 135 liner services worldwide ensure fast and reliable connections between more than 600 ports across the world. In the Terminal & Infrastructure segment, Hapag-Lloyd has stakes in 21 terminals in Europe, Latin America, the United States, India, and North Africa. The employees assigned to the Terminal & Infrastructure segment deal with terminal-related activities and provide complementary logistics services at selected locations.