Senior Marketing Data Analyst

Senior Marketing Data Analyst

• Department: Marketing Department
• Employment Type: Full Time
• Location: Remote

Description

We are developing the marketing analytics function within our marketing department. The tracking and analytics systems are already in place, the necessary tools have been implemented, and our marketing team is actively running ad campaigns across multiple user acquisition platforms.

Now, we’re looking for an experienced Senior Marketing Data Analyst to strengthen our research and data analytics and help uncover optimal growth opportunities at the intersection of marketing and data. This role sits at the crossroads of marketing, analytics, and data science, requiring deep data exploration, identifying correlations, and transforming research findings into strategies for scaling and optimizing marketing channels.

Key Responsibilities

• Conduct complex data research in marketing analytics within international mobile game publishing, uncovering correlations and insights
• Identify growth opportunities and design strategies to scale marketing channels using precise analytics
• Drive a Data-Driven decision-making culture within UA, Creatives, and ASO teams by implementing statistical practices and standards that improve decision quality and speed
• Act as a bridge between business stakeholders and data, ensuring analytical findings are translated into actionable business strategies
• Automate predicting and analytical reporting to streamline the work of marketing teams

Skills, Knowledge And Expertise

• Over 5 years of experience in marketing, product, predictive, or data analytics, including at least 1 year in marketing analytics within mobile gaming
• Proven track record of conducting research and solving complex business-data problems
• Strong product-oriented and user-friendly approach when working with business teams: ability to communicate with stakeholders, understand their challenges, and translate them into data tasks
• Solid knowledge of statistics and Data Science approaches
• Proficiency in SQL and Python at an above-average level
• Hands-on experience applying or developing forecasts, DS/ML models in business cases
• Experience with Git and Airflow
• Previous professional experience in the game development industry

Benefits

• Flexible work environment: work remotely from home, in our office in Cyprus
• Paid holidays and sick leave to prioritize your health and well-being
• Competitive salary based on interview results and annual performance reviews
• Bonus system tied to the company's success and performance
• Opportunities to attend conferences, workshops, and meetups
• English classes
• Cool corporate parties and team-building events
• Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company
• Free lunches in our offices: enjoy a pleasant time over a meal with your colleagues