Come join our GTE Financial team!

We are looking for an innovative, collaborative and strategic professional to join as Marketing Communications Manager. The Marketing Communications Manager is responsible for managing enterprise communications, social media channels, paid digital marketing, search engine optimization and creating communications for credit union members, the market area and media organizations in order to achieve organizational goals, increase awareness of the credit union and position GTE Financial for future growth.

This individual must be proficient in creating on-brand, compliant, compelling content for a multitude of marketing channels including social media, digital, email, outdoor, print, video and broadcast. This role is also in charge of managing and maintaining communication and marketing assets, working directly with leadership, credit union business units as well as third-party vendors to ensure accuracy, timely delivery, relevance and effectiveness.

What does GTE look for in a Marketing Communications Manager?

Strategic:

This is a robust role that will require a highly-organized and flexible leader that is proficient at crafting messaging and strategic plans for enterprise communications across a myriad of business lines, products and services – must be open and positive to changes, edits and on-the-fly re-prioritization. Must also functionally apply regulatory and compliance mandatories within all deliverables.
Will directly manage (write, edit and proof autonomously with minimal review) member communications across the organization, working regularly with team members, leadership, department experts, media contacts and third parties to optimize delivery, content, and experience – must be adept at listening, learning and negotiation to ensure quality output and timely delivery.
Directly responsible for social media. Must be an innovative content creator able to manage multiple social media channels to meet key performance metrics. This individual will be in charge of strategizing social content for a variety of target markets. Will work collaboratively with team members on concept, edits and execution. This professional should stay on top of trends and be proactive in making nimble recommendations and changes to continuously assess and improve social effectiveness.
Will lead paid digital marketing execution, including the creation and review of ad content optimizing to key metrics including impressions, clicks, cost per conversions etc. Will also lead search engine optimization initiatives such as writing advantageous copy for a company blog with content to also be created in video format.
Manager will be responsible for ongoing reporting and analysis, providing key metrics to multiple stakeholders, including executive management.
This individual will need to become a subject matter expert on credit union products, services and promotions, so they can properly articulate and “sell” communications and content based on the specific target audience, channel and objective.
This individual will also participate in planning and coordinating video shoots, which can include storyboarding and script writing, as well as leading onsite direction and production when applicable.
Will support the development and creation of marketing campaigns, promotions, events and workshops, ensuring organizational readiness, as well as goal-setting and evaluation in an ongoing effort to proactively optimize marketing and to meet enterprise goals.
To craft and apply for financial grants when applicable, which includes working with executive leadership, accounting and third parties to ensure strategic narratives are accurate, compelling and submitted on-time.
To manage and maintain a large inventory of continually updated communication assets, including collateral, flyers as well as manual and automated letters/communications, ensuring content is regularly audited, stays up-to-date, conveys the desired branding and tone, and includes the necessary compliance and regulatory language.
Utilize project management best practices and methodologies, responsible for owning projects from start to finish including defining scope, planning and concepting through execution.
Proficient at managing vendors and contracts related to the fulfillment of communication and marketing responsibilities.
Understand key business metrics and organizational goals from a strategic and tactical perspective.

Operational:

Must demonstrate a functional knowledge of the Bank Secrecy Act in addition to other Federal laws, including but not limited to: U.S. Patriot Act, Office of Foreign Assets & Control, Anti-Money Laundering, Right to Financial Privacy Act, and the Bank Bribery Act

Experience Required:

Bi-lingual (Spanish) a plus.
Ability to research and compile information for the purpose of recommending marketing and communication opportunities.
Excellent interpersonal and presentation skills to effectively communicate with Executive Management Team, management, staff, and outside contacts.
Excellent writer able to develop effective content quickly and accurately.
Excellent analytical and project management skills.
Ability to work independently and as a team member, while using discretion in decision making and sound judgment in problem solving.
Ability to present a professional image when dealing with members, co-workers, management, and outside contacts.
Ability to change within working responsibilities, be it internal, market or regulatory driven.
Proficient PC skills, with the ability to learn new software.

Required Qualifications:

Undergraduate degree is preferred, or equivalent combination of education, training, and experience.
Min 5 years of experience in corporate communications.

Position Details:

Location: Downtown Tampa – GTE Headquarters
Department Hours: Monday– Friday (8:00 am to 5:00 pm)

Full-time hours required, with additional hours as necessary to accomplish objectives, goals, and projects.

The position is defined as hybrid in nature, (in-office, or remote) and may be changed at any time by management with appropriate notice, if possible.

Required for Remote/Hybrid Work:

A quiet workplace so you can focus on delivering excellent service to our members.
Some positions will require performance standards to be met to qualify for alternative work arrangements.
Required to have power and high-speed internet over 100MB (minimum).
Video capability (connection of 1.5 Mbps up and down recommended).
Candidates must provide and meet all technical requirements prior to the first day of training.
Hybrid candidates must live within driving distance of the office location and be able to regularly commute to and from the office location as needed.

Come and join our award-winning team!

GTE Financial is an Equal Opportunity Employer.

Note: The above statements describe the general nature and level of the work being performed and are not an exhaustive list of all responsibilities of an employee in this job. GTE Reserves the right to revise or change job duties at any time as directed by management. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.