Digital Marketing & Strategy Specialist (ZR_26554_JOB)

This is a remote position.

Schedule:

• 40 hours per week
  
• Monday to Friday, 9 AM to 5 PM 

Blakehurst NSW

Includes a 30-minute paid break

Client Overview

Join a thriving pet hospitality business that’s revolutionizing the way pet owners care for their beloved companions. This unique company operates in the specialized pet boarding industry, providing premium accommodation and care services for cats. The business is in an exciting growth phase, actively expanding their digital presence and professionalizing their marketing operations. You’ll work directly with a passionate business owner who values strategic thinking, innovation, and proactive problem-solving. This is an opportunity to make a meaningful impact in the growing pet care industry while working with a company that genuinely cares about pets and their owners.

Job Description

We’re seeking an experienced Marketing Specialist to drive digital growth and creative content strategies for our expanding pet hospitality business. This role offers exceptional autonomy and the opportunity to shape marketing initiatives from the ground up. You’ll be responsible for creating engaging video content, managing multi-platform social media presence, optimizing website performance, and developing email marketing campaigns. The ideal candidate thrives in a collaborative environment where strategic recommendations are valued and implemented. This position is perfect for a marketing professional who wants to combine their expertise with their love for pets while making a direct impact on business growth.

Responsibilities:

• Create and produce video content, including AI-generated videos for social media platforms
  
• Develop and manage social media content across multiple platforms
  
• Write, upload, and manage blog content for the company website
  
• Cross-post content between social media channels and website to maximize reach
  
• Perform website maintenance including speed optimization, updates, and refreshing content
  
• Manage email marketing campaigns and automation
  
• Conduct video editing and graphic design for marketing materials
  
• Proactively analyze website and marketing performance to identify improvement opportunities
  
• Provide strategic recommendations for business development and marketing optimizationAdvise on and implement SEO strategies to improve se
  
• arch visibility, organic traffic, and lead generation
  

Requirements:

• Minimum 3+ years of digital marketing experience
  
• Proven experience with WordPress website management
  
• Proficiency in email marketing platforms (MailChimp experience preferred)
  
• Strong social media management and content creation skills
  
• Video editing and graphic design capabilities
  
• Ability to think strategically and provide proactive business recommendations
  
• Hands-on experience in SEO strategy, implementation, and performance tracking
  
• Experience with website optimization and maintenance
  
• Strong written communication skills for blog content creation
  
• Self-motivated with ability to work independently
  

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work-from-home
  
• Immediate hiring
  

ZR_26554_JOB