Social Media Marketing Manager

• This is a remote position.
• Job HighlightsContract: Independent ContractorSchedule: Flexible schedule during Gympie, AU hours; 20 hours/week 
• Client Timezone/Location: Australia

Join a thriving wellness center that’s revolutionizing health and fitness! This established business offers a diverse range of services, from cutting-edge Pilates and yoga classes to innovative treatments like fat freezing. As they expand their digital presence, they’re seeking a talented professional to take their online marketing to the next level. This is your chance to make a real impact in the wellness industry and help people transform their lives!

Are you passionate about creating engaging social media content and driving successful digital marketing campaigns? We’re looking for a dynamic Social Media Manager / Digital Marketing Specialist to join our growing team. In this role, you’ll have the exciting opportunity to manage multiple social platforms, create compelling content, and run targeted ad campaigns for a diverse range of wellness services. From promoting invigorating Pilates classes to innovative fat-freezing treatments, you’ll play a crucial part in expanding our online presence and attracting new clients through strategic digital marketing efforts. If you’re creative, data-driven, and excited about the wellness industry, this could be the perfect opportunity for you to showcase your skills and grow your career!

• Craft and curate engaging content for various social media platforms, including Facebook and Instagram, that resonates with our wellness-focused audience
• Develop and implement innovative social media marketing strategies to increase brand awareness and engagement
• Create, manage, and optimize Facebook and Google ad campaigns to drive client acquisition and promote our diverse range of services
• Share content on local community platforms to boost our visibility and connect with potential clients in our area
• Design and maintain a consistent posting schedule to keep our followers engaged and informed about our offerings
• Grow and manage our social media following across all platforms, fostering a vibrant online community
• Produce creative content that effectively promotes our various services, including Pilates, yoga, meditation, and specialized treatments like fat freezing
• Monitor social media trends and algorithm changes, adapting our strategy to stay ahead of the curve
• Collaborate closely with the business owner to align marketing efforts with overall business goals and objectives
• Analyze and report on the performance of social media and advertising campaigns, using data to drive continuous improvement

Requirements

• Should have Google Ads experience 
• Proven experience in social media management and digital marketing, preferably in the wellness or fitness industry (APPLICANTS MUST SUBMIT PORTFOLIOS)
• Demonstrated proficiency in creating and managing engaging social media content across multiple platforms
• Hands-on experience with Facebook and Google Ads, including campaign setup, optimization, and performance analysis
• Strong understanding of social media best practices, trends, and platform-specific nuances
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different audiences
• Creative mindset with a keen eye for visually appealing content that aligns with brand aesthetics
• Analytical skills to interpret data and use insights to inform marketing strategies
• Ability to work independently, manage time effectively, and juggle multiple projects in a fast-paced environment
• Familiarity with the wellness and fitness industry is a significant plus
• Proficiency in social media management tools and basic graphic design software
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)
• Flexibility to adapt to changing priorities and willingness to learn about new wellness trends and treatments

Benefits

• Permanent work from home
• Immediate hiring
• Steady freelance job