Sr Manager, Public Relations

Reporting to: Chief Marketing Officer (Interim)/ Director, Public Relations (Go-forward)

Location: New York, NY and Los Angeles, CA

Schedule: Full-Time Regular

 

About the Team:

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards

 

About the role:

As Senior Manager, Public Relations, you’ll play a pivotal role in defining and executing the external communications strategy for Fanatics Collectibles. You’ll partner cross-functionally across marketing, creative, product, and executive teams, while owning proactive media relations, reputation management, storytelling, and crisis communication. This is a high-impact, strategic role that also requires excellence in tactical execution.

 

What you’ll be doing:

• Partner with the Collectibles Public Relations and Corporate Communications on PR and Communications strategies for brand, product, partnerships, and executive visibility initiatives.
• Lead the development and execution of PR campaigns that drive awareness, brand equity, and thought leadership.
• Own press material creation, including pitches, media alerts, press releases, FAQs, and executive talking points.
• Foster strong relationships with key media contacts across consumer, lifestyle, business, and trade verticals.
• Secure meaningful media coverage and feature stories across earned media channels.
• Lead agency partners and internal collaborators to support campaign development, launches, and media execution.
• Monitor media coverage and industry trends, identifying opportunities to insert the brand into timely conversations.
• Support crisis communication planning and issues management in partnership with executive leadership and legal.
• Collaborate with creative and content teams on campaign messaging and editorial storytelling across channels.
• Manage team workflows, timelines, and deliverables to ensure high-quality execution on deadlines.
• Participate in key company meetings and brand partnership discussions as a communications advisor.

 

What we’re looking for:

• 7+ years of experience in public relations, ideally at both agency and in-house roles within consumer, lifestyle, or entertainment brands.
• Proven success developing and executing integrated PR campaigns that drive measurable results.
• Exceptional written and verbal communication skills, with the ability to craft compelling stories across channels.
• Strong media relations experience, with established contacts and a history of securing high-impact coverage.
• Experience navigating fast-paced, high-growth environments and balancing strategic priorities with hands-on execution.
• Familiarity with crisis communications and corporate reputation management.
• A collaborative mindset with strong cross-functional communication and stakeholder management skills.
• Deep cultural curiosity and awareness of media and consumer trends.

 

In NYC, the salary range for this position is $130,000- $167,500, which represents base pay only and does not include short-term or long-term incentive compensation.  In Los Angeles, the salary range for this position is $120,000- $154,000.  The listed salary ranges are specific to NYC or Los Angeles and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

 

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.