CRM Specialist / Pakistan

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

 

Today, Circles partners with leading telco operators across 14 countries and 6 continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates two distinct businesses:

 

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

 

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

 

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

 

Job Purpose & Responsibilities

 

Responsible for designing, creating & executing campaigns & digital journeys. Core responsibilities of CRM specialist include:

• Collaborate with commercial teams to design and execute targeted campaigns aimed at customer retention, upsell, and cross-sell
• Develop and manage campaign calendars, focusing on optimizing the effectiveness of all channels and customer interactions
• Monitor CRM campaigns & journeys to debug issues & anomalies through timely investigations
• Analyze customer data to identify trends, patterns, and insights that help in taking informed business decisions
• Proactively answer business questions from management and other stakeholders
• Identify ways to increase revenue through identifying Up-sell/Cross-Sell opportunities
• Doing A/B testing & performing campaign Pre/Post analysis
• Create deep dive trackers for all stages of customer lifecycle

Job Specific Skills

• Knowledge of campaign management tools & digital CRM
• Hands on experience in SQL, R/Python & other programming languages is preferable
• Hands on experience in BI visualization tools like Looker, Tableau, Power BI & Qlik is preferable
• Knowledge of ETL, Data warehousing, Cloud & Big data technologies will be a plus
• Advanced Excel Skills

Job Generic Skills

• Strong Statistical Concepts
• Good presentation skills
• Good task management skills
• Stakeholder management

Education

Minimum Bachelors in Business Administration/Computer Science or similar

 

Work Experience (Years)

 

1-3 Years of relevant experience (Telecom Industry experience is a plus)